It is within this framework that Senmarketing Digital Institute set up this digital marketing workshop in Learning by Doing mode of ½ day. This training workshop will allow you to take ownership of the digital environment, understand the changes that digital induces in the uses of consumers and brands.
Today, it is impossible in the Chile Email List of digital marketing not to talk about SEO. It can be natural (SEO) or paid (SEA: Search Engine Advertising), but in all cases, it allows to give a better visibility to a company, its products or its services on the search engines . Hence the importance of improving your SEO.
There are many people who understand the basics of SEO. But, few of them know that to improve your SEO, you have to choose the right design of your website, think about its ergonomics, optimize its content, analyze the behavior of visitors, check each structure of your web page, add the right keywords, etc. There are a ton of things you need to put in place to be successful in your search engine ranking. It is a time consuming task and one that runs in the long run.
In this sense, this infographic produced by Likead.fr gives leads to better improve your SEO referencing. It offers a fairly clear vision of the fundamentals that must necessarily be put into practice to optimize your natural referencing. However, you should know that these tips grouped in this infographic do not guarantee you an excellent positioning on search engines but make it easier for Google’s algorithms.
Our ways of interacting, in a way the whole
The infographic gives a list of 18 essential points on which to base yourself in order to have an overview of the basic efforts to be made to improve your SEO and your AdWords campaigns.Content & Social media marketer
Passionate about digital transformation, certified as an inbound hubspot marketing lover of content creation and keen on all that is social media, I share with you all the good things in this digital world.Cross media is defined as a practice that allows a brand to launch communication and marketing campaigns by combining several media. In this case, marketers play on the complementarity shown by the channels, media or supports used.
From this perspective, combining digital advertising and offline advertising can lead to cross-media advertising actions in the sense that this complementarity can be created. Despite everything, many companies and brands in Africa and particularly in Senegal are still reluctant to launch these cross media strategies to impact a wider audience. In reality, there is no opposition between internet advertising and traditional advertising.
State of play: Where is the use of traditional advertising? The term traditional advertising or offline advertising includes the forms of communication used to promote a service or a product to its target audience by using the media such as television, radio, posters, the written press or even cinema.
It is today the type of advertising most used by African companies and the investments of advertisers on these channels are increasing. According to the latest Omedia study in June 2017 on top advertisers in Senegal, advertising investments in TV (RTS1, 2STV, RDV, TFM and WALF TV) are substantial. Indeed, these colossal investments in traditional advertising have excellent justifications.
Digital (Digital) has disrupted our habits
According to the recent AfricaScoop 2016 study by Kantars TNS, traditional media are increasingly efficient. The study was based on 7 countries in sub-Saharan Africa: Burkina Faso, Cameroon, Ivory Coast, Gabon, Mali, Democratic Republic of Congo, Congo Brazzaville, Senegal. Kantar used the habits of 16.8 million viewers aged 15 and over. It appears unequivocally that:
Since the majority of brands target precisely this age group, advertising investments are easily justified. Reaching as many people as possible and gaining conversions is a challenge for many advertisers. Today, this is why when we think of combining digital advertising and offline advertising, we should not see it as an opposition but rather a complementary relationship.
In a previous article, we showed you the challenges of digital advertising in Africa. This continent has 362 million Internet users or 29% of the population with an annual growth of 4%. In addition, there are 170 million Africans on social networks and this figure has grown by + 32% since January 2016.
In Senegal, according to the latest report from Artp (Regulatory Agency for Telecommunications and Posts ) in March 2017, there were 8,592,990 internet users for a penetration of over 50%. In addition, on Facebook alone, there are +2,500,000 registered Senegalese users.
Senegal thus demonstrates excellent momentum, fostered by the deployment of the Internet connection by telephone operators, but also the revolution in mobile use (+ 90% of Senegalese Internet users are mobile users ). These data prove that digital advertising has real potential that companies must exploit. In fact, if we decide to combine digital advertising and offline advertising, it is to bet on better performance, thanks to a better knowledge of its customers.