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Word of mouth continues to be the main source of influence when buying

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Word of mouth continues to be the main source of influence when buying

Word of mouth continues to be the main source of influence among consumers. A trend that is evident globally. As reflected in the Razorfish survey, consumers mainly take into account the experience and opinions of their peers when buying. A fact that materializes in the 4 countries included in the study (United Kingdom, Brazil, United States and China), with an average of 72.5%. The study highlights the fact that the online recommendations of other clients prime above the opinion of professionals and find owner name of mobile number in pakistan experts in the field (60% vs. 43.75%). Yet another example of how today we give more credibility to the recommendations of our peers, even if we do not have the opportunity to know who they are. Likewise, this loss of confidence in “official sources”, or experts, also affects company information, transmitted through the media. Thus, traditional advertising cannot compete with consumer opinion in terms of influence (72.5% vs 41%).

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In fifth place, in order of importance, the Razorfish data places the content shared by our family and friends through social networks (32.5%). A relatively low percentage, if we compare it with the results of previous studies. According to the WOMMA (Word of Mouth Marketing Association), it indicates that comments and suggestions shared on social Forex Email List influenced 78% of internet users. As we can see, customers are, today, the great prescribers of brands and products. Their influence is above any communication or advertising activity of the company. Therefore, your objective must be to improve the customer experience, in order to cultivate satisfied customers and, therefore, generate these positive results around the brand. The influence of these recommendations is also evident in online purchases. According to Offers.com , these valuations are present in more than half of the purchase decisions (53%), reaching more influence than a good offer (51%).

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