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Word of mouth becomes the best influence on the purchase decision of the female audience

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Word of mouth becomes the best influence on the purchase decision of the female audience

Current market trends have led brands and companies to seek new ways of communicating with their customers. trnd , has carried out a study with a sample of 2,680 women to find out the most used communication channels when choosing a certain brand or product. The results of the study support the importance of recommendations in the buying habit, word of mouth among customers and potential consumers, who find pakistan number  through their opinions influence the purchase of the people around them. More than 98% of those surveyed affirm that in the last year they have recommended a product, service or company to someone around them; 92.3% of women have chosen a company or brand because they have heard or read a good experience from another person, and 85.8% of them have shared information about a brand on the internet, blogs or social networks.


Word of mouth has also caused 63.4% of those surveyed to avoid a company or brand because they have heard or read a bad experience from another consumer; and in 73.9% of the cases, they themselves have made someone’s opinion about the purchase of a product or service change. More than 88% of women turn to online reviews of brands before making a purchase decision; and in 80.2% of cases, when faced with an unknown brand, they resort to its website before purchasing its products or services. In  Forex Email List to advertising, more than 45% of respondents prefer to discover brands or products for themselves than to obtain recommendations from websites based on their previous purchases. According to their opinions, 38.3% agree that the quality of brand advertisements does not influence the purchase decision; compared to 29.7% who think so. More than 73% declare that a product is promoted by a famous person they admire does not affect their purchase decision. The results of the study show the importance today of developing new marketing trends so that brands can reach consumers, making them part of the brand and inviting them to pre-write the product or service, since the effect of a recommendation exceeds to that of an advertisement. Consumers verify that advertising has given way to collaborative marketing.

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