Several of your competitors are going to put a stop to their digital activities in this time of crisis. With the search rate and the click-through rate dropping, there’s something to put off more than one. Result: the conversion rate is also revised downwards. However, some companies have emerged as winners. As the competition is less fierce, they have been able to reduce their costs per leads.
Since then, their ROIs have skyrocketed. By maintaining your Uzbekistan Email List campaign despite the crisis, you optimize your visibility at a lower cost. The CPC (Cost Per Click) system remains the biggest advantage of SEA. You only pay when the user clicks on the link to your site. Only the clicks generated will require your investment, so you can always keep an eye on your budget.
That is why it is reasonable to continue the campaign you waged before the pandemic. Search engines today use smart bidding to optimize bids. These automated bidding strategies can have different purposes. Google’s Maximize Clicks strategy, for example, aims to increase the click-through rate to your site, without losing sight of your maximum CPC. The Target Impression Rates strategy is designed to maximize your visibility. It automatically sets the bids so that your ad is in first position.
To manage your presence on social networks
Based on machine learning or machine learning, these algorithms are fed by information such as demographics, gender, geographic location, visitor behavior, etc. But when you stop your activity for several days or weeks, the counter drops back to zero. A new learning phase will then be launched for a period of 15 days. A waste of time that can be fatal for your resumption of activity.
Setting up an SEO strategy is a long process. Between backlinks, linkbaiting, netlinking and content creation, all means are implemented to allow you to reach the first page of the SERP. On the other hand, if you pause your SEO actions, you risk seeing your site plummet in the search engine results.
Content creation is at the center of any SEO strategy. Search engine algorithms are based on the quality of your content to position your site. Make way for relevant content that really brings solutions to Internet users. Search engines also favor articles that are fluid, easy to read and understand.
Creating relevant content is essential, but regularly updating it also works in favor of better positioning. Whether on your sites or on your social networks, Internet users today want subjects that speak to them, that make them react. Faced with interesting themes, they voluntarily share them via their sites (linkbaiting) or on social networks.
To reassure your customers
The health crisis has led French companies to review their editorial charters. Some 52% of them focus their communication exclusively on the coronavirus and have put their editorial line on hold. 7% of them respect their pre-crisis schedules. The rest, the 41% include the coronavirus in their lists of topics to be covered. As for the tone used in content, 31% of companies prefer to adopt a more serious tone. While 2% opt for humor, 21% adopt a more optimistic tone while 46% prefer to remain cautious.
There has been a boom in social networks since the start of the pandemic around the world. According to a Kantar study of 25,000 consumers from 30 countries, the increase is 61% for the engagement of Internet users on social networks. Facebook has a 45% increase in user activity. It is therefore more than vital to manage your presence on social networks to improve your brand image.
Building an e-reputation on social networks takes time. It takes an average of a year for your page to take off. If you stop feeding it, you risk being forgotten by your followers. Be careful with the recovery, starting all over from the beginning to find your place with your subscribers is likely. The work would be even more increased if one of your competitors had taken advantage of your absence on social networks.