However, while some will be easy to convince and quickly become customers, others need a more or less lengthy business relaunch process . But first, you have to generate traffic and identify the leads who are inclined to become customers. Distinguishing unqualified prospects from those who are qualified can be done by studying behavior more closely, notably through marketing automation and by studying the declarative data they have provided.
It is up to the marketing and sales teams to work together to Slovakia Email List a good return on investment for the brand. Lost of the leads collected as a result of lead generation will not venture far down the conversion tunnel or even eventually become customers. It would therefore be pointless to spend the marketing budget on trying to convert all leads. Rather, it would be best to set up a filter to identify bad prospects and qualified contacts.
Create qualified content and not broaden audiences or keywords too much From a leadgen perspective, one of the most essential steps is to set up a suitable content marketing strategy. An effective content strategy is undoubtedly a guarantee of obtaining qualified leads. The most interested leads will not hesitate to go further in their research to obtain answers to their questions.
Set up clear call to action and confirmation buttons
This is not the case for Internet users who have stumbled upon a web page, a blog or a social media account like Facebook by chance. In addition, qualified leads could seek additional information or well-defined expertise through search engines such as Google. It is therefore important to target the most relevant keywords.
Hence all the interest of a good natural referencing, SEO, or even a paid referencing via Google AdWords. In return for relevant content, such as white papers, interested parties will provide personal information about them, which would allow the company to better understand their needs and expectations. In doing so, the latter could better engage them in the funnel or the conversion funnel.
Make sure to present clear and informative landing pages Of course, quality content will help qualified leads move further into the conversion funnel. However, in order to truly succeed in turning prospects into customers, it is crucial to present the most informative and user-friendly landing pages, or landing pages. It would then be easier for the target to navigate over it.
This type of page is useful for collecting information, in particular via forms. It is also dedicated to the presentation of offers. As essential tools for inbound marketing strategy, landing pages must be optimized to ensure a good user experience. Visitors will then feel reassured and will move forward more easily on the purchasing journey.
Exceed the time constraints available
The call-to-action is a button, text or image that prompts visitors to take a specific action. Today it has become inevitable in terms of lead generation . The action in question must be clear and precise. In reality, hiding a link that will lead to a landing page, the call-to action must be well placed so that it catches the eye. Color, size, style, design… everything must be studied so that a call-to-action can be an incentive.
Confirmation buttons will be added to this type of tool to ensure that those who click on these links did so out of conviction and not by mistake. The telephone call is an excellent means of prospecting but also of making contact. Allowing for personalized contact, customer follow-up by telephone is indeed ideal for being able to discuss and interact simultaneously.
There is nothing better to immediately appreciate the engagement rate of the prospect on the other end of the phone. The salesperson can then adapt the conversation according to the interest he perceives through the exchanges. In all cases, the salesperson must remain as polite as he is responsive and understanding. In web marketing, emailing is another solution to relaunch qualified leads.
This option saves a lot of time and money. Indeed, several contacts at the same time will be able to receive the follow-up emails. In addition, following the segmentation of contacts, the emails sent can be personalized. This means of communication is less aggressive. Besides, he should remain friendly, clear and captivating. However, there is no guarantee that each of the prospects received the email perfectly or read it correctly.