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Which CRM to choose for your company: HubSpot CRM vs SalesForce

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Which CRM to choose for your company: HubSpot CRM vs SalesForce

After doing your research, you may have discovered that Hub Spot CRM and Sales Force are the two strongest bets… but you can’t quite make up your mind. Do you feel the weight of the future of your company on your shoulders ? Don’t worry, both technologies are a good option.

But in this article I want to explain the great differences between Hub Spot CRM and Sales Force so that you can make the best decision with total security, starting from the following base:

Your CRM should help the salesperson and not just the commercial director. If we facilitate the day-to-day of the user, the information will be better documented . If the commercial director has more and better information, better decisions can be made . And, after all, your CRM is good for this. Information is power!

You might be thinking … “But how do I choose between these two options ? By trajectory?” If it were for years on the Malta Phone Number List, Sales Force would win quickly. But think that on the other hand, Hub Spot was born using the Sales Force CRM and based on their experience, they created their own CRM. Its not that easy!

So … what is important to know when choosing the best CRM for you ?

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The main difference between Hub Spot CRM and Sales Force
The biggest difference between the two tools is their focus .

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Sales Force is very focused on reporting: it is a software created for the management team and is committed to the analytical capacity of the tool to make decisions.

On the other hand, when HubSpot created its own CRM, it felt it was more interesting for salespeople to use HubSpot as much as possible . In this case, the tool is aimed at the sales team and HubSpot’s bet is to maximize the use of the tool for the veracity of the data .

Pricing for HubSpot CRM and SalesForce
HubSpot is a technology that works with “hubs”, where each hub solves a need :

Forex Email List Hub : create a database of leads
Sales Hub : Gather Data and Reduce Friction in the Sales Process
Service Hub : improve customer service processes
Instead, SalesForce is a management platform with applications that are modulated to solve needs.

The pricing of HubSpot is simpler and more transparent , and also the price is always adapted to the number of users who actually need.

The SalesForce price is more modular but less transparent from the outset, since you need to size the software by users and also by SalesCloud applications.

To give a practical example, we calculate that for 50 paying users in HubSpot you will pay ~ € 5,000 , while, with a comparable license, in SalesForce you will pay ~ € 6,000 .

The price of onboarding will depend on the integration needs you have. If you need us to help you size it in HubSpot, don’t hesitate to contact us!

➡ Click here for the full HubSpot guide

Usability and productivity in SalesForce and HubSpot CRM
When we talk about usability and productivity in these two tools, it must be said that they also have different approaches. In short, and straightforward, HubSpot is easier to understand and more intuitive , but it has fewer customization options than SalesForce .

Next, you will see an example of the dashboards of each of these tools:

They both have a similar structure , with the ability to quickly navigate to Accounts, Contacts, Deals, and Reports via a menu bar near the top of the screen.

In both systems, you can easily drill down to specific contacts , for example, to see information such as email address, phone number, and history of contact activity. And by configuring both, you can easily import your contacts through Excel.

Both HubSpot and SalesForce allow users to generate granular reports and dashboards of items such as missed opportunities by geographic territory, highest sales value by customer segment or industry, and which source of leads generates the most valuable offers.

When it comes to pipeline management, SalesForce is more customizable in setting up deal stages that match your company’s sales processes. That, in turn, leads to the more personalized reporting capabilities described above.

If your business process is very granular, you can account for that without losing the nuance of your reps’ actions. And if you want to add a lead later in the pipeline, you have that flexibility. SalesForce is going to give you more information about the trajectory of the business in terms of “when what happened.” For example, in the case of adding a new interlocutor in the process of a negotiation, you will obtain more flexibility and you will be able to record it.

On the other hand, it is important to note that HubSpot allows users to edit and add options to its seven preconfigured sales channel stages (such as qualified, closed won, or closed lost).

At InboundCycle we work with the HubSpot and Sales Hub CRM. It allows us to maximize our productivity and have access to all the analytics, enhancing the accuracy of the data.

CTA – Hire HubSpot with InboundCycle
Automation in HubSpot CRM and SalesF orce
Salesforce has reported that it has recently worked on improving its automation . From our point of view, this is partially true.

Why? Because there are two types of automation : recruitment and loyalty.

Sales Force is powerful when it comes to automating loyalty actions , it even has more features than Hub Spot for now (except for B2B, in that case, loyalty automation makes almost no difference).

However, Hub Spot is the most powerful, without a doubt, to automate actions in acquisition . Sales Force, in this case, requires much more time because it is not designed for it, after all it is a CRM. This means that nurturing and scoring strategies are more complicated to apply with Sales Force . For this, the best software on the market is Hub Spot (as you can see in this macro comparison of marketing automation tools ).

Integration with other tools
If you use other tools in your business and need to integrate them with the CRM , it is essential that you keep the following in mind: all consultants recommend avoiding development and taking advantage of existing tools to integrate them into your system.

What happens here with our two options, Sales Force and Hub Spot?

Sales Force allows you to develop additional tools .
Hub Spot has the function of creating “custom objects”, which allows you to integrate all the necessary tools .
In many ways, Sales Force and Hub Spot are very close and it can really be difficult to decide which one is the best for you. But, specifically speaking of integration, the reality is that Hub Spot is much more interesting . Why?

The API is free.
The API is much better documented.
It has more endpoints (connection capacity).
Any technician can compare the Hub Spot API with the Salesforce API and they will see that with the Hub Spot API you win.
What conclusion can we draw from this analysis?
After working a lot with both tools, and despite the fact that the competition is very close… when asked which CRM to choose, we openly say that we prefer Hub Spot.

If you still have any questions, I will be happy to read you in the comments section to solve them.

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