Tik Tok is a mobile application for sending short animated videos to its subscribers and network members. Everyone is talking about this new kid, not so recent and not so small. Tik Tok is experiencing very strong growth thanks to videos where members dance to the music of the moment or sing on playbacks.
First used by teenagers who remain in the majority, the app Gibraltar Email List adults, celebrities and brands who see it as a new form of exchange with their communities. What attracts the attention of our community management agency The app was created in China in 2004 under the name Musical.ly. It was then bought by another Chinese company in 2017 which already had a service under the name Tik Tok.
This company, ByteDance, purchased the services of Musical.ly while retaining the Tik Tok brand. The application is launched in China and then in the United States for tests. Contrary to what was expected, it attracted more young people. In addition to a difficulty in establishing itself in front of existing networks such as YouTube or Snapchat.
To stand out and accelerate their growth, the creators decided to call on influencers to promote their platform. This practice has become common, as is the case, for example, with advertisements for the Coin Master games application. Success quickly came and the number of downloads from the stores only increased. Who uses Tik Tok?
How are members protected on Tik Tok
The majority of Tik Tok users are young, teen, pre-adult or young adult, between the ages of 13 and 18. 66% of users are under 30 years old. Although this was not the initial target, the Chinese firm was forced to adapt to the uses of its members and their expectations. They quickly understood that they were simple. Use the same tools of their web stars to “do like” them, without having to use the same material.
In short, use an app that allows them to have the same tools as their favorite influencers, YouTubers, Instagramers … Tik Tok fully plays the game of millennials, this generation born in the early 2000s. The application is very easy to use and includes many features to make videos like the stars. It works since young members have become essential on the platform.
Others have launched their musical careers again. Why is the social network so successful? Tik Tok entered the Apps Store with a real value proposition for its members. The application is easily differentiated from its competitors, which are often considered intrusive. Tik Tok does not focus on the lives of its members. She is especially interested in their creations, videos, play back or choreography.
To impose this fun and relaxed setting, the application offers a challenge every day. Among the most successful challenges, there is the one where the members had to eat an Oreao cookie placed on their forehead, or the realization of a choreography of footwork. Members can also carry out their own challenge themselves.
Can we advertise on Tik Tok?
Tik Tok is a large relaxation area which explains the success of the application during confinement. The challenge is at the heart of the application system. Creating a challenge is within everyone’s reach. Our community managers will be happy to study your services to offer you development ideas on Tik Tok.
The Chinese app has put a lot of effort into the issue of privacy. Especially since the network concerns young people. However, children under the age of 13 are prohibited from downloading Tik Tok. A family mode exists to control and limit the use of the application.
After a difficult start and criticism from local authorities, the social network had to make improvements in the tracking of user data and their protection. Following a fine imposed by the US Federal Trade Commission (FTC), Tik Tok had to develop features to filter out cyber harassment and any type of unwanted element. Tik Tok France published a guide at the beginning of the year in partnership with the E-ENFANCE association, specializing in the protection of children on the internet.
The protection of Tik Tok members is a strategic issue for Chinese society. Indeed the brands will only go on the platform if the users are protected. Tik Tok’s efforts appear to be paying off as advertisers gradually begin to join the platform.