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What digital advertising metrics should you monitor?

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What digital advertising metrics should you monitor?

Understanding digital advertising metrics is an important step for any digital strategy, because by doing so you will find opportunities to optimize the budgetary resources of your Cayman Islands Phone Number List and you will be more efficient in achieving positive results. Let’s analyze the most popular metrics one by one, understand their meaning and evaluate the scope of the information they deliver.

The 5 blocks of digital advertising metrics that transform business activity
Throughout the video, we divide the metrics into five large blocks — scope, interactions, results, costs, and efficiency. This grouping of metrics will help us to recognize the impact of an advertising action on the business. The idea of ​​this content is to show you when to use each one and why they are important for perfecting results and investments.

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A metric for each moment and for each stage of the funnel
In the video, we explain the importance of analyzing the moment the business is experiencing and its objectives before choosing the indicator to observe in a digital advertising campaign . Also, we Forex Email List recommend doing a review of the stage that the user lives within the conversion funnel to select the appropriate metric. We surround all the information with details and advice so that anyone understands and appropriates it.

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