Including social networks. Its importance is paramount, because it shapes the image of the company on the Internet. Needless to say, a business that is visible on the web is visible everywhere. But to succeed in this feat, the community manager must in addition to his skills have certain qualities. Also called “community manager” in French, the community manager is the spokesperson between a company and its community on the Internet.
Its main role is therefore to create this community, to animate it Macau Email List to lead it to serve the interests of the company. In a context where the entire image of companies today only holds their place on the web, the profession of community management has become essential and in great demand. To carry out his mission, the community manager must call on many qualities.
However, when we talk about quality, it is not an element that we teach during the training of the community manager. These are natural aptitudes which allow the professional to carry out his mission and to satisfy both his company and its community.
So, by maintaining the discussion
The point is that the management of the community is in the social sector. And in such a sector, you have to be able, beyond your skills, to employ other talents to lead Internet users to where you want them to be. The first quality that a community manager must have is listening. It will allow him to better understand the desires of the community and to identify consumer insights.
This quality will also be crucial in setting up a digital strategy geared towards influencers. They have natural gifts to convince others. So the community manager must identify in his community the people who can change the perception of others in order to put their contribution to good use. Finally, listening allows the professional to determine the ideal times to speak and defend the interests of the company without upsetting Internet users.
Listening should be followed by the ability to moderate. Indeed, animating a community means knowing how to moderate it. The community manager will have to manage a multitude of consumers with their opinions and desires, which he has been able to listen to. It may happen more times than it takes for hearts to heat up. The professional must therefore be able to play the role of moderator.
To do this, he must respond positively to comments and initiate a dynamic discussion (especially using emojis, GIFs and videos). If conflicts arise, the community manager should be able to establish a conversation on neutral ground. It must also play a role in conversations between Internet users by providing quality responses that really meet consumers’ expectations.
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The good community manager is versatile, which requires him to be organized. He knows how to learn about trends in the sector where the company operates, in industry and on social networks. Versatility will allow him to determine the right way to attract Internet users and keep them going. He must be able to identify successful content and sensitive debates on the various platforms or networks.
Above all, he must learn about the tone to use according to the type of audience and on the appropriate subjects to satisfy everyone. He must inquire about new technologies on the market in order to advise the company that employs him on the best ways to give consumers what they want or what they are looking for.
Faced with all these tasks, it is quite normal for a good community manager to be at least organized since he must be on constant watch. He must plan every step of the way so as not to find himself overwhelmed or overwhelmed. For this, it can be helped by planning and management tools. These will allow it to be present on several networks at the same time, to analyze statistics, to manage responses to comments and also to monitor the competition.
Everything must be adjusted to the millimeter. Even the slightest botched step could be fatal for the company’s image. The community manager cannot be versatile if he is not curious. He must wonder about everything. Social networks are constantly evolving, the professional must be open-minded and ready to embrace novelty.