This week, the MOZ website published its annual study on SEO positioning factors. This so-called complete list of the positioning factors which have a more or Andorra Email List important impact on local natural referencing can be enriched by other elements that are not found there, although they are important on referencing. However, before tackling the latter, it would be advisable to review what is involved in the concept of local referencing. In old blog posts published on our website, we recalled that SEO is an essential component of your web marketing strategy for better positioning. But it is not the only element, We have Search Engine Marketing or SEM, that is involved in SEO. We can start by saying that natural referencing (SEO) is the organization of information from websites crawled by search engine algorithms according to several criteria.
Where we can designate local referencing as the organization of results. ‘a query on geolocation, therefore depending on the location of the Internet user during the search. Regardless of the type of referencing targeted, it is essential to play by the rules (those of Google in particular) to ensure that you do not suffer a penalty from the algorithms of this search engine. They are rigid and severely affect your positioning in the results. If you plan to position yourself for local Internet users, you should be interested in local SEO and the aspects that allow you to position your business well. If we refer to Google’s local SEO studies, around 29% of clicks are from organic results, while 52% of clicks go to local results, and 19% to paid ads.
SEO and local SEO, what are the differences?
However, in the absence of local results, 70% of clicks are taken by natural results, against 30% for paid results. This is why it is recommended to do a lot of work for your local SEO and on top of that, it is important to aim for the top 5 results from Google, because the click-through rate there is significantly higher compared to other positions. . Depending on the click on the positioning, we have the following results: The Top 5 will ultimately get about 67% of clicks (an average click rate of 23% across all positions) versus 3% (average rate of 6.3%) if you are in the following results. Here is all the difference! However, positioning yourself in the first results requires an effective strategy,
Revised regularly in order to adapt it to changes in the algorithms implemented by search engines over time. It is all relevant to entrust your SEO strategy to an experienced web marketing agency in the field. Send marketing is groundwork done on your website to improve its general visibility (both local and global) on search engines through various techniques. Local SEO consists of positioning your website within the 3 local results offered by Google. If your business is in the same city or region as the searcher and you’ve done a good job on your local SEO, you should find yourself in this profitable top 3. This discipline is a great ally of SMEs since it leads to a higher conversion rate. This makes perfect sense since if a business is located near you, you will tend to visit it…
What are the most relevant positioning factors for local SEO?
And not just once! According to the study of the Moz website, to have a good positioning for local SEO, there are eight priorities to take into account for this. Signals related to net linking Also called link building or even external linking, net linking represents 27.94% for the success of local referencing. It designates a strategy that consists in increasing the number of backlinks to a website to improve its positioning and visibility. Optimization of the page (presence of NAP (name, address, phone), keywords in titles, domain authority, etc.) representing around 26.03% of local positioning In fact, if you type a request including a place (street, city, etc.), the search engine’s algorithm will understand that you are requesting service with a specific geographic position. Again, it will also rely on the geolocation of your mobile, computer, or tablet during your search.
By using your location, he gets to determine the most relevant results around you. SERPs are therefore personalized according to your geographic location. As Google points out: Behavioral signals (click-through rate, bounce rate, clicks from smartphones to call, etc.) This aspect represents 11.5% of local SEO success. In fact, the click-through rate like the bounce rate, the calls indicate the satisfaction of people who visit a website. The higher certain rates are, the more Internet users’ satisfaction can be deduced. The less there is, we predict the dissatisfaction of Internet users. Google My Business (proximity, categories, keyword in the company title, etc.). This tool alone represents 8.85%. Google My Business will present your establishment in the form of a business card.