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What are consumers willing to give up in exchange for higher discounts?

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What are consumers willing to give up in exchange for higher discounts?

Discounts and rebates have been one of the tools that brands and stores have used for the longest time and they continue to be one of the ones that offer the most and best results, at least as a study has just shown. Consumers are still receptive to them and still want to be seduced by low prices. In fact, and according to a study by BeFrugal, practically all buyers are interested in the brands offering them discounts during the Christmas pakistan phone number information campaign that is in progress and many of them are also interested in the fact that the purchase represents an incentive for the following ones. do in the same establishment. Thus, 9 out of 10 consumers indicate that they are interested in both specific offers and specific programs at the point of sale.


Customers are interested in prices and are interested in savings: 68% are interested in both the coupons that allow access to discounts and the prizes and incentives to purchase that turn the amount spent into a discount coupon for the next visits in store. These programs have had a fairly long life (possibly every consumer remembers a supermarket that years ago converted weekly purchases into discount checks for future visits) and, as the study shows, they have not gone out of style. Consumers are still interested in discounts and deals. So much so that buyers are even willing to give up things and habits to get the best deals: discounts on products would lead them to reject Forex Email List some of the things they value most in their day-to-day lives. BeFrugal’s analysis not only stayed with the facts but also applied the hypotheses and asked consumers what they were willing to give up if it would get brands to apply discounts and promotions.

The responses are, of course, highly varied, although they demonstrate the importance that consumers attach to this type of action. 87% agreed that they would leave something for a month just to access a discount. In the list of things dejables , there were a few guilty pleasures but also recurring items of everyday life. Thus, 52% of those surveyed would stop using social networks for a month if with that they accessed discounts on their header brand and 55% would not watch football during the same period. 48% would be willing to give up alcohol and 47% chocolate. This is not the first survey to show that consumers value discounts very highly. A study by Acquaty indicated that buyers are willing to share their personal data to varying degrees only to be able to access discounts: 40% would offer them without censorship and 60% would give, for example, all the data that brands might want about your car. Deals and prices are, in fact, two of the deciding factors when closing a purchase, according to data from Accenture , and coupons are a key element in attracting consumers.

Christmas consumption habits

The study did not only focus on the issues related to prices and offers. It seems impossible to do a market study on shopping habits at this time and not stop to analyze what consumers will do during their purchases for the holidays, so the report also incorporates some data on the consumption habits of the Christmas campaign and the relationship between consumers and their visits to stores. The Christmas season is a stressful time when consumers just want to rest and be with their loved ones, so brands and stores will have to struggle to fight those two contradictory impulses. 24% of consumers say that trying products while shopping is stressful during the Christmas season. Many consumers complain of the stress generated by shopping during the period and other studies have previously highlighted the power of queues, the avalanche of consumers or, perhaps, stock problems in this regard. This reality therefore creates a window of opportunity for online stores. To this figure and these realities is added that 62% say they will spend the extra time of the vacation to rest and that half assure that they will spend it with their loved ones.

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