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Webrooming or showrooming: a question of generations

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Webrooming or showrooming: a question of generations

Definitely, webrooming has prevailed over showrooming. Consumers prefer to search the internet beforehand and find out about the products that interest them, and then go to the store to get them. As the GFK report reflects, only 28% of smartphone users consider themselves showroomers; a percentage that has decreased notably in the last 6 months. For their part, 41% of consumers admitted to having used their pakistan mobile number  to search for information about those products that interested them, and later to go to the physical establishment to buy them. According to the study, generation Z consumers (between 18 and 24 years old) have a slight preference for showrooming, although their predisposition to webrooming is also noteworthy (39% vs 34%). Instead, Millennials have it clear. In fact, it is the segment of the population that is most committed to it. 46% of those belonging to this generation; Consumers between the ages of 25 and 34, practice webrooming.


The differences are even greater in the case of later generations. 43% of consumers between 35 and 49 years old advocate searching online and buying offline, compared to 29% of those who still practice showrooming. What advantages lead consumers to buy in physical stores? The fact of being able to have the product in your hands before Forex Email List buying it continues to be the first differential factor of the stores of all life. For this reason, 58% of consumers prefer to buy in physical establishments, before placing their order online (9%). Another great advantage over online stores is the possibility of obtaining the product at the moment. This makes the balance fall towards them (53% vs 16%). Likewise, online stores have to fight against other inconveniences such as shipping costs, or the facilities in the management of the return. In its favor, ecommerce has other attributes that it should enhance, such as providing more competitive prices, facilitating the purchase process and the selection of products.

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