techniques or operations to generate qualified leads. It can thus greatly simplify the tasks of marketers, especially in lead generation . This is especially the case with repetitive and tedious tasks. In particular through activities on social networks or sending emails. This can be done using specialized software and tools which are very diverse today. Considering all this, saving time, productivity and efficiency are therefore the main advantages of this method, especially if it is well implemented.
Without task flow or process workflow, there is no Serbia Consumer Email List automation. The creation of task flows is indeed an integral part of the prerequisites of a marketing automation tool . The workflow is in fact a scenario made up of a series of actions. For example, it can be an event workflow, aimed at attracting customers or welcoming, which will aim to engage contacts. It can also be an operational flow of maturation, to nourish the purchase reflection or a fast-track work flow whose goal is to obtain business meetings with the qualified target.
It could even be a re-engagement flow to encourage inactive contacts to revisit a company’s website or reconsider their offers. In all cases, the scenarios must be defined beforehand. In fact, the task flow is usually located at the entrance to the conversion funnel or sales funnel. This workflow creation thus essentially aims to generate leads. Indeed, in inbound marketing, it is important to generate leads , in particular qualified leads , that the company or the brand will then try to convert into customers.
The possibilities of marketing automation
Because marketing automation works as a sales cycle scenario, decision makers need to define sales offers to attract new customers. Samples, loyalty card, product test, exceptional promotion, promo code and others, these offers are generally to be defined according to the maturity of the leads. The company’s budget as well as its marketing objectives must also be taken into account when defining commercial offers.
Intended for a web page, a social network account like Instagram , a landing page or other, the supports that can be used in marketing automation are innumerable. Choosing from among them is usually the job of marketers, with the approval of decision makers. They choose them taking into account the objectives of the structure but also and above all by considering the buyer persona.
Between article, webinar, simulator, computer graphics, white paper and many more, the choice remains very wide. It is just as possible to use two or three at a time. In all cases, the content should be tailored to the target audience and delivered at the right times. We offer to bring you lead generation solutions to assist you in the choice of media.
The marketing automation tools have evolved to suit the needs of marketers and businesses. Some are free but the most complete remain chargeable. Hubspot is arguably the best known of them, especially because it offers several features at the same time.
Some marketing automation tools
To expect successful results from marketing automation , it is important to send the right messages at the right time to the right person. Whether in an email, on a social mediaor on a landing page or landing page, the content must therefore remain personalized even if it is automated. However, to facilitate the task, it is necessary to centralize their creation.
In this way, they will be harmonious with each other and always reflect the image of the company. Contacts will thus be able to more easily identify the brand or structure through each of its content. This not only facilitates the creation but also the management as well as the sending or the publication of the contents, in particular on Facebook. In addition, it helps increase people’s trust in the company, who quickly recognize its footprints through its content.
There are many digital communication levers in the world of marketing automation . Emailing remains the most used of all and has been for decades. Emails are automatically triggered as soon as the targets perform a specific action, according to the programming carried out within a given scenario.