UX, or user experience, represents the comfort of browsing a website. The browsing comfort is intended to facilitate access to information on a website. The better the browsing comfort and the more pleasant, the more Internet users will appreciate visiting the site and will come back. In addition to becoming a discipline in its own right, UX is officially a positioning criterion for natural referencing. Google presented last May the ins and outs of a good user experience. The implementation of good practices requires support that we can offer you.
Mobile browsing is no longer a trend but a real confirmed use. The mobile Catalan Email List of a website is a relevant criterion for optimizing the user experience. When creating a website, you must now think of the mobile version first, and not the computer one as is traditionally done. The vision must be “ mobile first ” to present a “ mobile friendly ” site. This is what we bring in each website creation project that we develop.
Although it is easy to download site templates with “ responsive design ” versions adapted to the size of mobile screens, it is necessary to make adjustments to finally be in full compliance with Google’s rules. The monitoring of its rules and in particular possible from the Google Search Console , through which the search engine provides recommendations and advice on mobile optimizations. Our web developers are trained and experienced in mobile development. Do not hesitate to contact us to study your project.
Reduce your site changeover time
You will suffer several choices for the development of the mobile version of your site. Either you show your visitors a responsive or adaptive version, a dedicated mobile version, or a site developed for mobile close to the application, called Progressive Web Apps . The difference with a mobile application and that it is a website which uses the codes of the applications in order to facilitate navigation.
They are not applications and cannot be downloaded from an Apps store, the referencing of which calls upon specific techniques called ASOs. The loading and display time of a site is an important positioning criterion. It is also more than a criterion since the development of broadband and mobile technology has increased the demands of users.
A site that takes too long to display and load will have little success with visitors. Loading time has long been an unofficial positioning criterion. Google said that it was important to think about reducing it, but that it did not come into play in its algorithm for calculating the positioning of sites. The engine changed position last May and officially announced it takes into account user experience signals and load times.
To measure the loading time Google uses 3 indicators that it measures. Knowing your score on these indicators is possible with the tools it makes available, Google Lighthouse and Google Page Speed Insights . These indicators are:
Bounces are behaviors of Internet
The FCP is an indicator that measures the display time of the first element of a web page. This is an important element of relevance because Google thus measures the loading time of the page and the waiting time that an Internet user must observe before showing the page they want to display. Google recommends an FCP of less than 2 seconds.
The indicator measures the loading performance of a page. It measures the time it takes for the browser to display the most visible element of the page as soon as the Internet user tries to access it. To provide a good user experience, the LCP should be 2.5 seconds or less.
The FID measures the time between the first interaction of the Internet user on a URL and the response of the browser. FID is measured when a visitor clicks on an item, be it a link, button, call-to-action or other. To provide a good user experience
The CLS measures the visual stability of a web page. That is, the number of times the elements of a page move and shift during the load. The longer the delay, the more the elements are moving, and this degrades the score. The score is between a scale of 0 to 1. The closer the score is to 0, the more it means that there is no lag. Conversely, the closer the score is to 1, the more the score is degraded.