The Covid 19 pandemic has had an impact on industry and the global economy. Changes in the paid media spending of brands in 2020, both current and last year, are important for good cell phone numbers for sale buyers, e-commerce sellers and entrepreneurs who seek to both learn and take advantage of these fluctuations. Changes in spending From April to June 2020, spending decreased compared to the same period in 2019 (around 10%). But when July 2020 arrived, a change was observed in which companies began to increase spending on paid media. Despite this decrease during the period from April to June, clicks and impressions remained at levels very similar to those of the same period of the previous year.
Expenses based on the size of the account
If we look at how they decrease based on the size of the account, we can explore the results further. In this Forex Email List graph, it can be seen how only large accounts (those that spend more than € 10,000 per month) have been able to increase spending since June. The same goes for impressions and clicks. Auctions are apparently dominated by top spenders, while smaller accounts have seen their metrics plunge. The negative effects of the pandemic have hit most severely those accounts that spend less than € 10,000 per month on their paid media. At Roas Hunter , we help both brands and small businesses to make their FB ads and Instagram ads profitable.