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TOP 5 November – Must-have articles on marketing and sales

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TOP 5 November – Must-have articles on marketing and sales

This November, in addition to the usual TOP 5 articles, we have also brought you a small bonus track and we announce it to you now: Twitter has also joined the story fever, although you have probably already seen it.

top 5 november

Source: Instagram, dudewithsign

Now, we are going to see the news that has most caught our attention in the last month. Good reading!

list_altIndex of contents
1. Three tips to help marketers plan their budgets for 2021 amid so much uncertainty
2. The importance of the conversion pixel in your digital strategy
3. Search Share, the new upward indicator that helps you understand what’s good in President Email Lists
4. WhatsApp enhances online shopping within chats with a new button
5. Artificial intelligence for SMEs: save time and money
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1. Three tips to help marketers plan their budgets for 2021 amid so much uncertainty

 

President Email Lists
Preparing budgets for the new year represents an important and delicate moment in the different departments of any company, regardless of the sector to which it belongs. This year the task is complicated as never before, and although it is not possible to plan in the face of uncertainty, what is possible is to prepare for what comes with the means and resources available.

From Think with Google , however, they suggest how to face this challenge with 3 key principles:

Calculate your budgets based on the new 2020 data and not looking so much at the history.
It shows that marketing is an investment and not an expense, simplifying the reports and putting in value all those actions that end up having a positive impact on the bottom of the funnel.
It includes agility and flexibility in the processes: it is a key aspect to adapt to changes in consumer behavior.
2. The importance of the conversion pixel in your digital strategy
Tracking the actions of the users who visit our website is essential to be able to effectively measure the results of our Forex Email List actions, and if you carry out paid campaigns you will know that the correct implementation of the pixel is vital in this regard. We can define the pixel as that code that allows us to check and track how a user behaves on a certain web page and if it fulfills the action that we have set as the conversion objective.

I recommend reading this Adsmurai article : you will understand the implications of not having the pixel correctly implemented in measuring results and what are the most frequent errors when installing it.

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3. Search Share, the new upward indicator that helps you understand what’s good in marketing
Metrics are the bread and butter of any marketer, and we are always on the lookout for any news and changes in this area. Speaking of metrics … have you heard of share of search or share of searches? Search share helps you understand how popular a brand is and how popular it sounds to consumers, as it measures the number of searches for a specific brand within the set of brand searches within an entire category .

As you can read in the Puro Marketing article , it looks like it will become a very important metric: I recommend you take a look if you are interested in delving into this topic.

4. WhatsApp enhances online shopping within chats with a new button
Boosting sales within WhatsApp has long been one of Facebook’s goals and challenges, as it would finally allow it to monetize its messaging app. Let’s see some details of this change:

There will be a button that, similar to the one that already exists on Facebook and Instagram, will take you directly to the catalog of the company or business.
Users will be able to consult the prices of the products, contact the company to make inquiries and, in the future, also carry out the transaction.
At the moment, businesses that have WhatsApp Business will only be able to add their catalog. However, in India, a country where WhatsApp Pay is already widely spread, it will soon be possible to make in-app purchases.
To learn more, you can consult this Marketing 4 Ecommerce article .

whatsapp marketing

5. Artificial intelligence for SMEs: save time and money
Among the main benefits of artificial intelligence we could highlight the fact that it brings together different automation and optimization functions , which makes it profitable and valuable for both SMEs and larger companies. In addition, its implementation within an organization is 360º, since its benefits can directly impact the marketing and sales departments, but also HR. H H. and operations.

If you are considering implementing AI in an SME and you have questions, such as its price or the ease of its implementation, this Salesforce article will interest you.

And so far the TOP 5 of November. We hope you have found it interesting and, if you have been reading other relevant news from the sector, do not hesitate to share them in the comments section!

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