Although for many the holidays are just around the corner, the world of online marketing never goes on vacation, and this month of July has been no exception.In this article you will find our compilation with some of the contents of the marketing and sales sector published in the last month and that have caught our attention the most: I hope you find interesting readings! 🔥 list_altIndex of contents 1. The annual turnover of the Spanish ecommerce is close to € 50,000 million (+ 25%) and breaks a new record 2. UX and SEO: this is how Google values the user experience 3. Top Pinterest trends for 2020 Lead magnet: 11 ideas that enhance your growth “> 4. Lead magnet: 11 ideas that enhance your growth 5. Prepare for mobile-first indexing (with a little extra time) Do you want to receive the monthly TOP5 in your email? Subscribe in this form! EMAIL * your emai I have read and accept the Privacy and Cookies Policy . 1. The annual turnover of the Spanish ecommerce is close to € 50,000 million (+ 25%) and breaks a new recor The numbers speak for themselves: ecommerce in Spain has only grown , both in national and international transactions. Let’s see the annual turnover figures for Spanish ecommerce for the last two years: 2018 : 40,000 million euros 2019 : 48.8 billion euro Will the trend be able to continue in 2020 as well , despite all that has happened? As specified in the Aged Medicare Supplement Leads 4 Ecommerce article , among the sectors that lead the top 3 of the branches with the highest percentage of ecommerce business volume, two have been greatly affected by the Covid-19 crisis: travel agencies and tour operators , and air transport. We will have to wait for the closing data of 2020 to see if the trend manages to maintain itself, offsetting other sectors with the e-commerce boom, or if 2020 will be the first year in which this exponential growth is slowed. e-commerce 50M 2. UX and SEO: this is how Google values the user experience Google has long since ceased to be a simple search engine: apart from contributing to the democratization of information, it is increasingly trying to make life easier for all its millions of users who come to it daily.
And what is the best way to achieve this goal? Without a doubt, putting the users themselves at the center , through extreme care of the UX or user experience. It is a fact that throughout 2019 one of the positioning factors that has been talked about the most and that has gained the most importance is precisely the search intention. What many call “the death of the SERP” is actually the result of the many improvements made over the years by Google, all with the aim of helping users and offering them the best possible browsing experience. As key factors to highlight that we should never lose sight of on our websites, we highlight, for example, the Page Speed , the First Imput Delay and the fact of adapting to the Mobile First Index .To delve into the close relationship between UX and SEO, I recommend you review all the aspects that Google takes into account in this super complete article from Good Rebels 3. Top Pinterest trends for 2020 When it comes to looking for inspiration, without a doubt the social network of reference is Pinterest. Although it tends to remain more in the shade compared to other social networks that dominate the social landscape, such as Facebook and Instagram, the reality is that Pinterest has nothing to envy them, since it has enormous potential for many sectors. On this page , Pinterest itself surprises us with an interactive format to present the inspiration trends of 2020 : from responsible consumption to space issues, funny pets and zero waste travel. We invite you to visit the page and let yourself be carried away by inspiration and creativity! New Call-to-action 4. Lead magnet: 11 ideas that boost your growth Improving the conversion of a website is everyone’s goal, right? And, to do so, the first step is, without a doubt, to have interesting lead magnets for those who visit us. But let’s take a step back: what exactly is a lead magnet? Taking the definition from HubSpot: “A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. Lead magnets can be in the form of e-books, white papers, templates, and similar downloadable resources.
” To achieve conversion KPIs, it is important to have these conversion windows well optimized and with relevant offers for the buyer persona on our websites . If you want to dig deeper into this topic, don’t miss this HubSpot article for some inspiring ideas.New Call-to-action 5. Prepare for mobile-first indexing (with a little extra time) Google itself, through its blog dedicated to Webmasters and available only in English at the moment, makes an important announcement: the application of the Mobile First Index is delayed from September 2020 to March 2021 . What exactly does this change imply? From now on, for indexing and positioning of search results, the version that Google will take into account will be the mobile version instead of the web version.Let’s quickly see the points to check to rank according to the Mobile First Index:The content must be accessible to Google robots.The priority content must be the same for Forex Email List and Desktop.Both images and videos must comply with Google’s quality guidelines and good practices.Although the Mobile First Index is a change that has been announced for a long time, and many websites have already begun to apply the necessary changes to adapt, it is true that there are still many others that have this task pending.In an attempt to help in this period of greater uncertainty and less stability, so that everyone has the time to adjust, the implementation period has been extended.And so far the TOP5 of the month of July. Have you read another interesting article or news this month and would you like to share it with us? Leave us a comment and share it with other users!