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TOP 5 August – Must-have articles on marketing and sales

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TOP 5 August – Must-have articles on marketing and sales

If you have been on vacation in August and have managed to disconnect, we anticipate that this month’s compilation arrives loaded with news and surprises that are worth knowing.

We help you to get up to date with some of the content of the Business Development Directors Email Lists and sales sector published in the last month and that have caught our attention the most: the launch of Instagram Reels, the error in Google’s algorithm, advisory sales … and much more!

I hope you find interesting readings!

list_altIndex of contents
1. Google has not changed the algorithm, it was a massive mistake
Instagram Reels: 21 tricks and functions to get the most out of this alternative to TikTok “> 2. Instagram Reels: 21 tricks and functions to get the most out of this alternative to TikTok
3. All about consultative selling: what it is, advantages, steps, how to do it and skills to work in the area
4. 63 SEO statistics for 2020
5. Google revolutionizes My Business with new tools for small businesses
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1. Google has not changed the algorithm, it was a massive mistake
2020 never ceases to amaze us: for the first time since it has been in operation , the Google algorithm has suffered an error that has negatively affected many web pages internationally. What exactly happened?

At the beginning of August, many webmasters got a good scare when they realized that there had been changes in the SERP and deposition of keywords of certain web pages, the result of a Google error. Specifically, the error caused the web pages to not be positioned correctly, some pages lost many positions within the results and others appeared as a result of searches that had nothing to do with the subject .

Finally, through the Google Webmasters Twitter account, it was announced that an error was detected in Google’s indexing systems that affected search results.

google algorithm error august 2020If you want to deepen and read in detail everything that has happened, I recommend this article by Trecebits . So those of us who manage web pages, we can rest easy this time, at least until the next Google algorithm change.

2. Instagram Reels: 21 tricks and functions to get the most out of this alternative to TikTok
Undoubtedly, in the field of Social Media, one of the most relevant news of the month of August has been the launch of Instagram Reels , the alternative of Facebook’s macro environment to TikTok. This launch, in addition, has coincided precisely with a period in which TikTok is at the center of negotiations and controversies. Will he manage to keep his audience or, once again, will Facebook manage to win the game?

Now, if you want to start using Instagram Reels, I recommend you take a look at this Xataca article-guide , where you can learn:

How to activate the Reels
Some recording tricks
Tips for making creative reels
If your brand has a presence on social networks and has an audience for which you think this type of content can work, we encourage you to try it and experiment with this new Instagram functionality.

instagram reels

3. All about consultative selling: what it is, advantages, steps, how to do it and skills to work in the area
Have you ever heard of consultative selling? If the answer is no and you work in a sales department, I recommend reading this RD Station blog post , where many aspects of this approach to sales are explored.

To give you an idea, consultative selling is the process in which the salesperson also acts as a consultant : diagnoses, listens and understands the moment in which the potential client is located so that they can jointly search for the most appropriate solution for each case. , investigating if the product or service you offer is the ideal solution to solve the prospect’s problems.

Consultative selling is a good approach not only for clients, but it has several advantages for businesses as well . Some of them are:

Less cancellations
Greater customer retention and satisfaction
Average ticket increase
Greater number of referrals
If you are looking for options to improve the results of your sales department, then this article will interest you.

New Call-to-action
4. 63 SEO statistics for 2020
Being up to date in digital Forex Email List is essential, but when it comes to SEO I would dare to say that it is almost vital for a website to maintain good health in this regard.

If you want to keep up to date with the SEO trends of 2020 and you like statistics , in this Ahrefs article you will have a good time. You’ll find:

Main SEO statistics
Ranking statistics
Backlink statistics
Keyword statistics
SEO industry statistics
Search engine statistics
Local SEO statistics
SEO statistics for videos
Mobile SEO statistics
Voice search statistics
extension-keyword-vs-volume-1

I invite you to consult the full article on the Ahrefs blog to delve into the area that interests you the most and get valuable insights and learnings.

5. Google revolutionizes My Business with new tools for small businesses
Google continues to take steps towards small businesses , making things easier especially at this time as delicate as the pandemic that we are experiencing on a global scale. In this case, the change and improvements have been applied to Google My Business.

Among the new features of this section of Google we highlight:

Edit profile from the same consumer-facing interfaces.
A new section with information and statistics on user engagement that allows merchants to see the interactions their customers have had on Search or Maps .
A section of useful recommendations to improve your presence on Google My Business, for example, how to add information to the business profile, respond to recent customer reviews or use Google Ads.
A simplified menu in Search and Maps with three new sections: “Edit your profile”, “Promote your business” and “Connect with customers”.
The Q&A (questions and answers) section is now available in the main menu.

The TOP5 for the month of August ends here. Intense, right? Have you read another interesting article or news this month and would you like to share it with us? Leave us a comment and share it with our community!

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