In this world in which e-commerce seems to be gaining strength, perhaps one might be tempted to think that no one or very few go to stores and that, above all, no one takes the trouble to spend hours anymore ( or minutes) in the changing room trying on clothes. The truth is that not only do you continue to buy in physical stores and use their fitting rooms, but these physical stores have also become a showcase for online stores thanks to practices such as showrooming . And consumers continue to use store changing cell phone number search pakistan to try on clothes. Ofertia, a company that allows online access to brochures and store promotions, has conducted a study among its consumer base to find out who continues to use changing rooms in clothing stores and what they are like. The general conclusions are that the consumer profile of the fashion sector is “predominantly female”. The age range is between 26 and 45 years old and, according to Ofertia data, they live as a family.
But, in addition, the study allows us to go into detail to find the characteristics that define this group of consumers. You can, in fact, find 4 distinctive features that underpin your shopping experience and that allow stores in the sector to know who is hiding in their fitting rooms. The changing rooms are women’s things (and women who are more or less average) The users of the changing rooms of the stores are neither the bored retirees who need to spend their time with something nor the “metrosexual hipsters”, as they point out from Ofertia, but the female public. And when it comes to these consumers, it is not necessary to make great segmentation efforts to find the woman who continues to use the changing rooms in stores. According to the definition offered by Ofertia, she is the “typical woman”.
They are in their mid-twenties and early forties and have arrived at the store without having seen prior information. 80%, according to Ofertia, had not seen the catalog on paper before entering the establishment. They are not faithful to a specific brand Luring one of these Forex Email List to the fitting room does not mean that they will stick with that particular brand forever. They are neither marquistas nor have they made the move to normcore . They are in the profile of “fashion victims”. The consumer who uses the store fitting room has visited, on average, three different brands. She knows them all and is also familiar with what they offer.
Viewing a catalog drives the purchase decision The collection catalog is not dead, or at least it is not ignored by consumers. Seeing it drives, if not the ultimate purchase decision, then at least approaching the point of sale. According to Ofertia data, after viewing the catalog of a specific brand, 33% of consumers visit the physical store of that brand in a period not exceeding 7 days. Getting them to the store is almost a guarantee of sale Despite the fears of physical distributors, a consumer entering the store is almost a guarantee that they will take something, at least according to the conclusions of the Ofertia study. The typical consumer who has come out of the analysis that they have carried out of the consumption patterns is neither going to see everything nor is she going to try everything she finds, she goes directly to buy. 80% of consumers who visited clothing stores closed the visit by making a purchase.