community management has become a profession in its own right. However, it is not within everyone’s reach but can nonetheless be learned. Indeed, for the success of his objectives and those of the brand for which he is the ambassador, the community manager must have in his possession several skills. This is why it is necessary to call on a community management agency . Here are some rules of community management .
Know social networks and have a web culture Learning the Trinidad and Tobago Email List of community management takes time. Indeed, the use of social networks on a personal basis will not be enough to master them in a professional manner.
Social networks are very numerous today and each have their own specificity and target audience. Community management must not only adapt its editorial strategy according to the platforms on which the brand has decided to be present, but it must also know how the algorithms of each of them work. In short, he must master all the rules governing each of these platforms.
The tools required to effectively manage business pages through social networks are numerous. The community manager, who often works within a community management agency, must discover them, test them and master them if they want to succeed in their missions and achieve their objectives.
Respect your subscribers and their opinions
Whoever is responsible for creating and federating a community of Internet users on social networks must have at their disposal, for example, tools such as Hootsuite allowing them to easily manage several platforms at the same time. These may also have their own management tools such as Twitter’s Tweedeck.
The community manager must also master the statistics generated by the content he publishes to allow him to analyze their scope, relevance and optimize them. To do this, he must know other suitable tools like Iconosquare or Google Analytics. Other tools are also useful to him, such as those dedicated to visual creation, content curation or even the creation of contests.
The community manager must be passionate about the web. Nothing should escape him. In addition, social networks are constantly evolving. To be on the lookout for good community management practices , the facilitator must therefore keep a constant watch. In addition to his curiosity and his sense of listening, monitoring tools allow him to keep abreast of news and current affairs around his profession.
It must also regularly test the new features offered on social networks and on the web. A community manager must be a very good communicator. Impeccable spelling is therefore among the best practices of community management . Moreover, as a representative of the company, he must express himself correctly, and without mistakes in grammar or spelling.
Knowing how to demonstrate diplomacy
One of the missions of the community manager is to animate a community. To do this, it must create an interaction by getting subscribers to post comments and reviews. He must be able to respond to their requests or reactions, understand them and respect them. By constantly interacting with them, he acts as a real moderator. All these actions are essential not only to create their commitment but also to retain them.
All reviews and comments from the community count, whether negative or positive. They must be answered personally and on time. Their authors must be thanked if we wish to create and maintain a close and trusting relationship with them. This is how community management takes on its full meaning to maintain and improve the engagement of its followers .
Diplomacy is one of the community management rules . As a representative of the brand, the role of the community manager is to develop and maintain the e-reputation and the notoriety of this one. However, with the countless tasks he has to manage, the possible unpleasant comments, the criticisms and the incessant questions from Internet users, his nerves are often put to the test.
To succeed in his missions, the community manager must have a certain maturity to be able to keep his cool at all times. He must know how to manage his stress and his calm. In all circumstances, his answers must be considered and chosen diplomatically. Thus, he must not only be exemplary but also show politeness. As moderator and spokesperson, his role is to respond to each of the requests addressed to the company via social networks and to offer quality responses.