In total, its mobile services currently have six billion active accounts – a rather impressive result. With its billion users and strong popularity with teenagers, the social Bahrain Email List bought by Facebook in 2012 now wants to tackle YouTube with the launch of IGTV, an app dedicated to long formats. Between 5 dollars and 30 dollars per month (the equivalent of 4 to 26 euros): this is what it could cost to access certain Facebook groups. The social network announced Wednesday, June 20 in a press release that it was testing a new option, allowing administrators who so wish to make access to their group paid, thanks to a subscription system.
Among the first groups concerned by this test – we do not know how many are in total, Facebook evoking only a “small number” -, one offers parents of students advice for entering university, while another brings together cooking recipes. The examples provided by Facebook are English speaking. For now, this is only a limited experience, but Facebook may extend this functionality if the test is successful. “We know that [group] administrators invest time and energy (…), and some of them let us know that they wanted tools to allow them to continue to invest in their community and to invest in their communities. ‘Offer more to their members,’ writes Alex Deve, Groups Product Manager. Group administrators, in fact, do not receive any remuneration from Facebook for the moment: they are prohibited from monetizing their audience, for example by displaying advertisements.
Mark Zuckerberg is therefore now at the head of four
For Facebook, these groups are important. In February, the social network explained that of the 2.13 billion users it then had, “more than a billion” user groups. In France alone, “nearly 22 million groups are active per month” .Subscriptions could also eventually constitute a new source of revenue for Facebook. “For now”, no commission is taken on these subscription fees by Facebook, explains the social network, before specifying: “This is only the beginning of efforts to monetize groups. “Google Home now has a competitor in France. Amazon today announced the marketing of its range of connected speakers in France: Echo, Echo dot, and Echo Spot are available for pre-order.
Amazon Echo, Echo Dot, and Echo Spot are available here are the prices of Amazon’s connected devices for the French market: Amazon Echo: 50 euro amazon Echo Dot: 30 euro amazon Echo Spot: 65 eurosEcho is the classic version of the smart speaker – it looks a bit like Google Home (but costs three times less). Those who do not need two speakers with omnidirectional Dolby sound can opt for the Echo Dot version, which corresponds to the Google Home Mini (for half the price). Finally, Echo Spot has no real equivalent at Google, since it has a screen. The Amazon Echo and Amazon Echo Dot are available for pre-order on the Amazon site (official release on June 13 in France). The Echo Spot will launch on July 23. Alexa arrives in FranceWhile Amazon’s connected devices have some differences, they do have some common characteristics.
Platforms with more than one billion users
They allow music to be played (via Amazon Music, Deezer, and Spotify; but not via Google Play Music or Apple Music). They can control connected objects in the house like lights or thermostats, you can make your calls through the smart speaker and even place orders on Amazon, of course. All these actions are facilitated by Alexa, the Amazon assistant integrated into the Echo. Alexa has learned French and can now help you with the process. What does a mobile have in store for us in 2018? What are the major trends and what are the concrete implications for your marketing strategy? Discover the answer through an infographic proposed by Filmora. Mobile use is still on the rise Almost two-thirds of the world’s population own a mobile phone: enough to make you dizzy and a good idea of the importance of this medium (which is set to grow even more in the future).
In addition, internet browsing is now dominated by mobiles and tablets, which represent 57% of total traffic. The smartphone is also the device that monopolizes Internet users the most: it occupies 43% of their time, against 39% for the PC and 18% for the tablet. It is therefore not for nothing that Google has put mobile at the center of its priorities, for example with the creation of AMP pages . Who browses the most on mobile? Not too surprisingly, it is the youngest (16-24 years old) who spend the most time on the internet from their mobile (3.26 hours per day on average). The 25-34-year-olds are not left out with 2.69 hours spent daily browsing on their phone. Ultimately, the mobile is massively adopted by the youngest, which suggests that its use will increase further in the future. Mobile engagement and purchases