But how do you choose the right one when you’re new to emailing? We will first see together the essential points to consider in order to select the best tool for sending emails according to your objectives and needs.
We will also see the Brunei Email List comparison of the 10 best emailing software tested, with, for each, my opinion in the form of an evaluation according to the important criteria. You will then have all the cards in your hand to make the best possible choice!
The range of emailing tools is vast! To choose the right emailing software that meets these objectives and needs, there are several elements to take into account. Depending on your type of business, the size of your email database, your language or the useful features, you may choose an emailing tool that suits you best.
For more information about emailing strategies and their goals, I invite you to take a look at the complete emailing guide for beginners .
depending on your budget and the size of your lists, you may prefer one software over another. Some software offers advanced features, they will be presented for each solution. Knowing that you will be using the software regularly, good ergonomics are important! There is nothing worse than running into a bug in your software and not getting a satisfactory response from customer service! Available languages : Some solutions are only in English, which can be a barrier depending on your type of business. Other software is translated. in several languages, which can be an advantage if your company is active in several countries.
Now that we have seen together the important elements
of an emailing solution, we now get to the heart of the matter with the presentation of the 10 best emailing software, with a description of the different advantages and disadvantages for each of the criteria mentioned. I also indicate to you my opinion and indicate a note by software.
Sarbacane is the leader in emailing software in France , with more than 30,000 companies and individuals using it. It is quite simply one of the most complete solutions on the market with many advanced features such as A / B testing, connectors to other software (such as Google Analytics, Magento, WordPress, etc.) , the possibility of working in a team, a gallery of more than 250 templates, etc.
The solution offers excellent value for money given all the available features. Another important advantage of Mailify is its Customer Service in French which is very responsive and supports you according to your requests.REVIEWS ON SENDINBLUE
If you are looking for simple and free software for your emailing campaigns, Sendinblue is for you! Launched in 2011, Sendinblue is a 100% French email sending solution , free up to 9,000 emails per month and offering extremely competitive rates.
Free does not mean limited for Sendinlbue, on the contrary! With a large number of templates available , good ergonomics and advanced features such as marketing automation, or SMS marketing, Sendinblue has become in a few years one of the major players in the market . The only weak point of the solution is poor customer service compared to some more expensive competitors.
Concentrate on getting links created
Guest posts (also known as “guest blogging”) are a great way to build quality links to your site while taking advantage of the authority of a complementary site to yours.
Google has announced that it observes the links obtained in articles published by third-party contributors on sites other than their own (guest posts, contributor posts, partner posts, syndicated posts, etc.) with particular attention to links that are too rich (example: you are a consulting agency in Paris and place a link on “conseil Paris” in the middle of the article).
Do not worry however: if you offer a forum, an analysis, a study, a quality guide on a partner site and do not abuse the links by first thinking of pointing to your site in a natural way (for example by offering the reader the opportunity to dig deeper into the subject by consulting one of your articles), there is no reason for Google to penalize you.
The 1st strategy is easy to implement. You can read the tutorial on writing for influencers.
The 2nd strategy cannot be decreed: you will generally be invited as you gain authority in your sector (we also invite you to this type of article to take advantage of your network since you will most certainly share an article where the we quote you).
The “broken link strategy” technique consists of using tools such as Check my Links to identify content or pages published on sites which are thematically similar to yours and which initially point to competing sites (but for one reason or another, these sites have disappeared or the pages have been modified).