+8801723283638

24/7 Customer Support

+8801758300772

THE ANATOMY OF AN EFFECTIVE BRAND

Forex Email Lists Provide email database, email marketing databases, business email list, a Consumer email database, direct SMS marketing lead, telemarketing leads. However, Forex email list each and every Sales lead are double verified business email lead from worldwide countries. We have 300 B2B contact information and 400 million b2c contact information. Moreover, each and every business and consumer email database are opt-in and permission-based. We always provide you off-spam active lead because spam lead is west your time and money. 

Forex Email List also believed in 100% client satisfaction. Nowadays Forex Email List is one of the trustable sales lead providers. However, we have the newly updated opt-in business mailing lists for your marketing camping. You Can get here your targeted b2b and b2c email database with accurate contact information. We also have the decision-makers’ b2b data from your email marketing camping. We provide you b2b mailing list for your lead generation content marketing.

THE ANATOMY OF AN EFFECTIVE BRAND

 

 

If your brand is just starting out, it may seem like a guide for this is a priority. Still, putting these simple but effective tips into practice will help you in the long run.

Think of your brand style as an asset to your marketing strategy that helps create coherence with all your business content (even internal communication)

Creating a style guide is different for each business. Some elements that are important for one brand are not important for another, therefore establishing guidelines for this should be a unique process that communicates the history of your company. Some have very specific expectations regarding the logo, the tone, and even the texture of the design.

This guide focuses on the editorial part of the brand. At Roas Hunter , being a digital marketing agency, we produce a lot of content aimed at clients who want to improve their online advertising. That means the design team should be clear about these guidelines when developing content for clients.

For an example of an effective brand, you can consult the website of the company batteries and taps, Penny Lane Sink Co .

Table of Contents
1. “About Us” section
2. Your brand logo
3. The color palette
4. The source
5. The theme / tone
6. The voice
1. “About Us” section
This section briefly explains the history of your company and its point of view. It is the way to show the why of the business to others. At Penny Lane they use a section they call “who we are” to explain their value proposition and beliefs.

2. Your brand logo
It is advisable to have a main logo, which includes variations that may be useful over time, for different sections or products / services of the same company.

You can always use previews where you can see how your logo looks in different placements.

3. The color palette
It is very important that all the elements of your brand match in color. The color of the logo and the web page, for example, must be the same, or at least in different tones from it. This information is also important for graphic designers who create the web, the landing page , or the paid media .

At Penny Lane for example, they use brown and cream tones for their brand, colors that convey a sense of peace and home.

In addition, colors are a very effective way to convey the philosophy of your brand, as we see in the following image:

4. The source
Selecting the font for your brand is actually a very effective way to save time in the future. Are you aware of the number of sources that are available? We do, and we know there are many.

Try to avoid fonts that are difficult to read. It may be best to focus on just one, although some brands use multiple fonts or formats depending on what they are going to use it for.

5. The theme / tone
What does your brand convey? What are you trying to communicate to your audience? In Penny Lane they use words to explain it, but oytras prefer to convey the message through images that fit your brand, or a combination of both.

However you do it, this will set the tone (literally) for the rest of your marketing resources.

6. The voice
Pretty colors. Clean sources. High resolution images. What good is all this if your brand content is not consistent with this? The way you explain and communicate, therefore the style in which you write, eliminates any margin of error in relation to your brand as a concept, that someone who has just met it may have.

In conclusion, it is advisable to develop a guide for your brand that helps you while you develop it, and those who are becoming part of your business, to know and understand it better. Establishing guidelines of what is acceptable and what is not will help to better develop the concept.

Leave a comment

Your email address will not be published.