Do you know which tools are the most appropriate to measure the effectiveness of your marketing strategy on Instagram?Measuring the performance of your marketing strategies on Instagram is essential to know what the investment of our resources has led us to.There are many Instagram analytics tools , both free and paid, that can measure the results of your actions and tell you what you are doing wrong . As in all the Buy Bitcoin Email Leads actions we do, measurement is essential to assess that the ROI we obtain is the most appropriate.In this article I will help you discover if your efforts are paying off with the most complete tools to analyze Instagram. videocamVideo version of this post play_circle_outline WATCH VIDEO list_altIndex of contents Key KPIs to measure your brand engagement What metrics are you interested in keeping in mind in your analysis? 11 tools to analyze Instagram statistics Key KPIs to measure your brand engagement It will be useless to develop numerous digital marketing campaigns for your company on Instagram if you do not use the appropriate metrics to measure the reaction of your audience . It is essential to know if you are really progressing in your work or there are some areas in which you can improve (number of followers, reach, interaction with the audience, etc.).To know how to measure, you first have to know what to measure, and for this you must look at the key performance indicators , known by its acronym in English KPI (Key Performance Indicators).Key performance indicators are the metrics that provide us with data about the progress made towards a specific goal, for example, to know the total number of people who have seen a certain post on Instagram.What metrics are you interested in keeping in mind in your analysis? First of all, to be clear about what metrics you are interested in monitoring, you must start from the objectives you are pursuing with your Instagram account. You will not be able to follow the same metrics with a certain periodicity if you focus on the performance of the posts as if you do it on the growth of the account, the engagement of the users or the effectiveness of the Instagram Ads campaigns. Thus, thanks to a correct measurement of the KPIs, you will know exactly if the content strategy implemented is working on Instagram, if the community of followers is growing and corresponds to your target audience or if Instagram Stories are generating traffic to the web.
I tell you the main metrics to take into account:KPI to analyze posts and Instagram Stories Engagement : with engagement we refer to the interactions that users show with the content. Many tools will give us this value directly, but so that you understand where it comes from, keep in mind that the engagement rate is calculated with the number of total interactions (of the post or the story) divided by the number of followers.Impressions: are the impressions of the content published in a certain period of time. This value is equal to the number of times that the post or story has been seen, counting that the same user has been able to see the publication repeatedly.Reach: is the number of unique accounts that have seen any of your posts. Unlike impressions, in this case we are talking about unique users and not total views.So, is there a difference when analyzing the performance of posts and stories?In the case of engagement, the interactions in the post are the likes, the comments or the times the content has been shared or saved. But in stories, interaction is measured by the number of responses it has had (either with reactions or with comments), how many times users have repeated the story (by tapping back) or how many times they have abandoned it (distinguishing between those who They have come to ignore all the stories of the brand or only one of them).Metrics for account analysis To evaluate the performance of the account, at a general level, and check the growth of the channel in Instagram tools, you must analyze: Number of followers : see the balance of followers, how many followers have been gained and how many have been lost to see how the account grows. In addition, it is interesting to consult demographic data of the followers to take into account in the future content strategy, especially, the percentage of men and women, age, cities and country from which they come.Profile visits: the number of times your Instagram profile has been visited. Use of the hashtag : in the event that your brand has created its own hashtag, it is very important to monitor it and see if it is used or not. Metrics for Instagram Ads campaigns Another important aspect that not all free analysis tools inspect in depth is the evolution of Instagram Ads campaigns . Apart from the data that Facebook Ads provides us, in real time and after each campaign ends, there are some KPIs that we must monitor in the tools that you will see later to know what ROI we are achieving.Engagement ratio: how have users who viewed your ad interacted? In this case, you will have to focus on the interactions that correspond to your goal. Notoriety: calculates the reach that the ad has had among users who do not follow the profile.CTR : Click Through Rate is the number of clicks your ad has received divided by the number of times this ad has been shown (impressions).Conversions: based on the clicks received, what purchases have been made? Have the visits resulted in a specific conversion?Do you like what you are reading? Subscribe to the blog!EMAIL *your emailI have read and accept the Privacy and Cookies Policy .11 tools to analyze Instagram statistics This is the compilation of the Instagram analysis tools that can best help you in your social media strategies. Although not all of them are free, the vast majority of them have a free trial option so you can try them out. Learn about its main functionalities, the most outstanding KPIs and discover which one can best adapt to the needs of your company and / or clients.You will notice a big difference when you go to monitor your work! 1. Instagram Insights It is the analysis tool that is integrated by default in Instagram when you create a professional account (company profile). As you may already know, the term “come by default” sounds like it is very limited, but at least it allows you to get more information about your followers. Basically, it allows you to see the main demographics of your followers (although, of course, it takes at least 100 followers to obtain this information) and also the performance of your posts and campaigns , but very broadly.It is useful to indicate the peaks of time and the days in which your audience consumes the most Instagram . In addition, it shows you which are the most popular publications (compared to those that are being promoted) and makes a small summary of the impressions and the reach of your account. Most important metrics to consider:Accounts reached Impression Interactions with content (with posts, stories and IGTV videos)Profile
Cons : it does not have a desktop version, it can only be used on mobile. It does not let you export the data and only monitors the last seven days, without giving you the option to compare another date range.Pricing : it’s free, but you need to have a company profile.instagram insights tools 2. Squarelovin
It has a free part that already provides you with all the information you need to measure the success of your Instagram profile: it offers you information about the interests of your followers and recommends how to get more interaction. In addition, this tool explicitly tells you what is the best time of day (and what the worst) to publish from your audience.Therefore, Squarelovin stands out for how it measures the engagement of your users and the performance of your content, both in an aggregate and individual way.Squarelovin’s top metrics:Engagement: presents a graph to identify the evolution of likes in the last 30 days and highlights the posts with the highest number of “likes” (or those that have received the most comments).Growth of the community of followers.Pros: it gives you information on how to improve the interactions of your followers with your content, helps you in planning posts mentioning which are the most appropriate hashtags and filters, and shows the data of the last 30 days, which is ideal to collect month-by-month data.Against: it does not allow to define the time interval to analyze.Pricing: has a free analysis package (Instagram Insights).3. Metricool You probably know Metricool as the Spanish tool for analysis and management of various social networks, which allows you to manage their monitoring in various accounts and obtain reports on a regular basis. It is very complete, especially in its paid version.
It allows you to see both the engagement metrics of your Instagram account and your posts as well as demographic data of your community of followers such as the balance of followers of your profile. Within the free version, one of the interesting points is that it allows you to see what hours it is best to publish, do a content planning and automate its publication. instagram metricool tools 1 instagram metricool tools 2 Main metrics of this analysis tool:Community growth, knowing specifically the followers gained and lost.Page reach and clicks.Interactions: “likes”, comments, engagement, clicks and shared posts.Ranking of the best publications, differentiated by post and by stories.Pro: if you only have one Instagram account to analyze, with the free version you have a lot of information. They also have a mobile app.Con: with the free version you cannot make data reports. Pricing: it has a free version and its premium plans are quite affordable, from € 10 / month to € 99 / month.4. Iconsquare Formerly known as Statigram, iconosquares is one of the most popular Instagram analytics and management tools.With this tool you will be able to have a clearer vision of which publications work better and worse, what your audience is like and analyze your competition. It also allows you to analyze the thread of comments and interactions of your publications, and answer direct messages or comments without having to enter the Instagram account on the mobile. Iconsquare’s highlights:Search for labels or profiles of competitors.Compare the performance of campaigns and hashtags related to your brand.Possibility of managing the content in the tool itself and scheduling the publications in the feed.More targeted audience information than Instagram Insights.Pro : allows you to perform a free audit of your account to see where you should improve, and see the activities of your main competitors in the market.instagram tools iconsquareCons : You only have a free 14-day trial.Pricing : it has premium plans starting at € 29 / month 5. Sprout Social It is quite similar to Iconsquare. It contains a very complete editorial calendar that allows you to schedule publications, not only on Instagram but also on other social networks. It includes a social CRM that groups conversations and that will help you improve conversion, in addition to being very useful for large organizations, because you can assign tasks within the internal team to streamline processes. For example, when you finish a task you can assign it to the next person in charge. Most notable Sprout Social metrics :Compare the performance of the competition with that of the brand.Engagement in real time, both at the level of publication and profile.Performance of hashtags.instagram sprout social toolsPro: you can see the history of contacts and messages.Cons: it is quite expensive.Pricing: plans from $ 99 / month to $ 249 / month.6. Socialbakers A fairly powerful tool in terms of analysis that, apart from measuring the basics, also has the option of automating reports , having a single dashboard with all the information, checking the ROI of your campaigns by channel and doing market research in your sector. Most notable metrics of this Instagram tool:Filters with better performance.Audience analysis.Tips for influencer marketing.instagram socialbakers tools Pro: allows you to make an Instagram report that compares the performance of your account with those of the competition and gives you tips to improve your positioning in the sector.Con: visually it is not the best tool in the world and it is quite expensive.Pricing: from € 170 / month (you can have 10 profiles).7. Union Metrics It is a tool designed for professional Forex Email List agencies, hence it is one of the most expensive tools.As for what it offers, it is quite similar to the rest of the tools. However, it does have a free Instagram account analytics tool that provides information on the metrics related to the hashtags used, your account information, and an analysis of the best time to post. It also includes detailed analysis of the competition and of the own accounts, especially supporting the campaigns that are carried out.instagram union metrics toolsPro: Offers a free monthly Instagram analysis that includes which hashtags increase in engagement, which posts generate the greatest impact, and what time your followers use the app.Cons: does not offer analytics for more than 30 days.Pricing: plans starting at $ 49 / month .8. Keyhole With this tool you can monitor both your Instagram account and that of the competition with all the important metrics (engagement, reach, clicks, community growth …).In addition, it provides data on your hashtags to see which ones work best and are most used, giving you influencer findings for the creation of an influencer marketing strategy.instagram keyhole tools Pro: real-time analysis. Very useful to see what trends are starting to emerge at the moment. Offers free trial period.Cons: it is relatively expensive.Pricing: plans from $ 59 / month to $ 999 / month.9. Plann Payment tool for users who want to professionalize their impact on Instagram. It allows you to know when is the best time to publish, but it also has a function that helps you in planning your publications, both in posts and in stories.In turn, it gives you an analysis of the colors to know which color combination works best among your followers, which is very suitable for adapting the design and composition of the feed. The most important functions of Plann are:Color management.Planning of publications.Competition monitoring.instagram plan toolsPro : allows you to organize hashtags and create lists to be able to publish in a more agile way.Cons : it has a free version, but it is very basic.Pricing : premium plans from $ 3 / month to $ 9 / month 10. Minter.io This tool goes one step further, since it not only provides you with individual engagement metrics themselves, but also provides more technical insights about the decisions that are being made about the content. For example, it allows you to identify which photo filter is best received by your followers by comparing various metrics. instagram minter tools Minter.io’s most outstanding features and metrics:Performance rates.Possibility of measuring the quality of audience growth with respect to the engagement ratio.Identification of influencers.Insights of active followers in your account.Pro: not only allows you to know the growth of your audience over time, but also the quality of that growth through comparative analysis.Cons: to have the competition and hashtag analysis, you have to have the most expensive plan.Pricing: plans from $ 9 / month / account to $ 39 / month / account.11. SEMrush Within this well-known SEO tool there is a functionality (Social Media Tracker) that allows you to obtain reports on your Instagram account. Apart from being able to analyze your account to see which posts work better, you will also be able to see what the competition is publishing and what is working better for them. SEMrush highlights:Compare the main insights with respect to the competition. instagram semrush tools Pro: you have in a single tool all the information you need to track your content on Instagram and see how to optimize it to grow organically.Cons: to test this Semrush functionality you must have an active account. Also, to link more than one account you need the PRO version.Pricing: premium plans from $ 99 / month to $ 399 / month.As you can see, each of these tools can provide you with different benefits. Here is a comparative table with this summarized information so that you can have a more generic vision before deciding which tool is best for you.ICC _-_ Comparison_Table _-_ Post To know which Instagram tools are the most appropriate and which metrics to take into account to evaluate our ROI and the performance of the publications, it is necessary to know what our objectives are . Determining where we want to go with our social media strategy, what budget we start with and what are the characteristics of our sector will tell us which analysis tool to choose.If you think the perfect measurement tool doesn’t exist, then you haven’t found it yet! It is best to try more than one of the ones that we have proposed and see which one works best for you, since you may have to combine them to be 100% satisfied.Are you using any other tool in your company? Tell me about your experience in the comment section!