Language is a word that comes from the Occitan lenguatge – Occitan is a Romance language in Europe – and, according to the DLE , it means: “The ability of the human being to express himself and communicate with others through articulated sound or other systems of signs. ». Wikipedia , for its part, gives another interesting definition: “A language is a structured communication system for which there is a context of use and certain formal combinatorial principles.”
Taking a bit of the two definitions, language, then, is an instrument that combines the correct use of words and bodily expressions to convey a message. The behavior added with the words creates a mechanism that allows us to express ourselves, understand and communicate with the environment. All of these are extremely important activities for marketing and Sweden Phone Number List. Using the right words is critical to creating environments prone to success That is why it is important to make a list of the words that you have to erase from your vocabulary! Organizations and people, in general, must be careful with the use of words. Words express intentions that impact moods, motivations, and ways of acting. The use and abuse of some words alters behavior, limits the scope and affects action. Words are a powerful tool for building attitudes — a topic we covered in great detail in our article last week . With language, habits and behaviors are changed — obviously it is not a simple or immediate issue. The scientific evidence is clear: words and actions definitely shape the mind.
What are the behaviors and words that you have to erase?
Some time ago we found an informal survey, made by Forbes magazine , in which they asked communication experts about the most harmful expressions for business, those that we should eradicate from our language to contribute to the future of teams and companies. According to the study, the way we express opinions and interact with the environment determines the way we see things and our perceptions of them. Therefore, it is convenient to eradicate some words or expressions from the language of the organization to contribute from these to the relationship and the success of strategic plans. In this article we want to share the words chosen by Forbes , adding some that are equally dangerous for our context. We do it so that we undertake a collective effort to eliminate them from our discourse because they contribute little and remain a lot.
1. “You can’t”
Startup, closing all roads, is not a good idea. “Can’t” is an enemy expression and, in some contexts, a friend of big businessmen. Close to those who demonstrated that it could and achieved enormous corporate results and enemy of those who remained in denial. “It can’t be done” is also the shield of incompetence, because very frequent cases in which said phrase what it really tries to say is “I can’t”, “I don’t know how to do it” or, even worse, “I can’t do it.” I don’t want to do it or I don’t want it done. Fight this expression! Eradicate it from your business and open yourself to the possibility of discovering new ways of doing things. Replace this expression with: “Let’s learn or find a way to do it.” The world needs more risky and curious leaders and less restrictive leaders. It confronts the status quo and rejects the “can’t” by showing that “it can” —and in some cases, it should be. Characteristics of businesses that succeed with digital marketing. Let’s identify the values and behaviors of businesses that succeed with digital marketing to promote them in our organization. Characteristics of businesses that succeed with digital marketing
2. “I guess” and “probably”
Expressions or phrases used as a provisional solution to problems are common, but which show a lack of confidence or strength to challenge a circumstance. “I guess” and “probably” are perhaps the two most recurrent expressions in these cases. These words say absolutely nothing. For example, when someone says: “tomorrow it will probably rain” what they are saying is that it may or may not. I mean, he didn’t say anything that wasn’t Forex Email List known. When the marketing leader says, “We will probably reach the goal,” what he is giving is an answer that reassures management, but opens a huge umbrella that will protect it if the result is not achieved. “I warned you that probably,” he will say. And he will also shield himself from changing circumstances to reinforce his “probably”. But beware, we are not saying that each dialogue corresponds to words carved on marble. It is perfectly possible – and in many cases acceptable – that we will not achieve the proposed results. What we notice is that the “I guess” or the “probably” send the wrong message to the brain: “Don’t worry, if you don’t get it, you already have an excuse”; and that will condition effort and performance.
Eliminating the possibility of generating an idea or changing course is a huge mistake. “Never” is an expression that blocks the brain, restricts creativity and limits innovation. The expressions “we will never do that” or “we will never achieve that” put us on the path of conformity. Giving the interlocutor the expression “never” ends up being tremendously discouraging and depressing. “Never” is demotivating and puts us in a state where creativity and inventiveness are not welcome. “Never” is an impassable barrier for the brain. Now when we use “never” in a past sentence, it denotes security. Saying “I will never make that mistake again” is positive, because it forces us to learn and remember so as not to make mistakes again. The real problem with the “never” is when we use it for a future situation.
This expression does not always have a negative connotation and it is because in some cases it is used to offer alternatives. The annoying “but” —the one we should avoid— is the one that denies everything that precedes it; the one that limits action or creation: “We had planned to start developing the project this week, but we felt that the company was not prepared to face the challenge.” In commercial matters, this “but” is a real catastrophe, because it is uncomfortable for people and has a semantic load that affects the reputation of the business. “We are in promotion, but only in selected articles.” If you say that, you are NOT on sale! You are liquidating the merchandise you have in inventory and you don’t want to say it that way.That “but” that denies what precedes is horrible! We have to eradicate it from the language of our business. If we avoid it, we will begin to open up to consumers and team members and we will be able to call things by their names.
Stated in a monosyllabic way, it is the most hateful word in language. The negative association of the expression “no” is tremendously powerful and restrictive. A “no” breaks the dynamics of a dialogue. Obviously, in some cases its use is necessary, because living in the world of yes is a stupid utopia. However, in business and work teams we have to fight against this monosyllabic “no” and give way to the “no” accompanied by reasons or explanations and leave the door open to alternatives or circumstances that can turn it into a yes. The “no”, in short, must disappear from the business language to give way to the “no” with arguments and data that corroborate it.
Robert Finder, one of the world’s most recognized experts in effective communication techniques, called the expression “etcetera” as the “no-word.” This is because, according to him, “etcetera” transfers responsibility for completing the work to the interlocutor.
Etcetera means: “I have no other example or word to deepen my point or argument, therefore, it is up to you to think of other options that prove my point.” If the “etcetera” serves to summarize the obvious, it is welcome, but the “etcetera” that leaves loose ends for interpretation should have no place in business. “We need to create merchandising items in the company, hire a supplier to make us key rings, pens, etc.” Keychains, pens and what else? Notebooks? Hats? Balls?The “etcetera” that leaves the door open to the interlocutor’s interpretation is the beginning of a communicative breakdown that could lead to some execution or implementation error. For this reason, business leaders should combat it and eradicate it from the vocabulary of the company.
Absolutisms or generalities are not a good alternative to talk or to plan marketing strategies . Absolutisms lock the interlocutor in a position that could denote a closed mind or a shortage of ideas.
“Whenever this happens, let’s do this other”, really? Does that sound like a good instruction for your team? Should they act like robots and not analyze the circumstances? The expression “always” in a statement eliminates reflection and leaves no room for interpretations; This is obviously an intransigent and inconvenient position with people.The word “always”, within the business environment, could also lead to inaccuracies in the understanding of the message and misinterpretations.
8. “When …”
The expression “when” – seen as conditional – is not recommended in business. In many cases, “when” denotes insecurity or lack of decision in business — it even shows poor planning or preparation for changing market circumstances. Phrases like: “when we get that result we’ll do that” or “we’ll start the project when we have resources” subtract more than they add up. In the end, most of these “when”, full of insecurity, end up becoming easy excuses for teams not to face the challenges, which serve to justify the little commitment that one has to make something happen for real.
9. “We don’t have time”
Well, we’ll never have time to spare. That is a fact that we all understand. Time is like money, we will always find a “logical reason” to spend it and we will never have enough.
We all enjoy putting off what we really don’t want to do. If not, the word “procrastinate” would not be so famous today. People and organizations are compulsive procrastinators. That is an unfortunate reality and we have to learn to combat it. That is why it is so important that we work on language. If we fight expressions that deepen procrastination – and “we don’t have time” is one of them – we will be grabbing the bull by the horns.The supposed lack of time is the perfect excuse to continue delaying the tasks that we have to do as soon as possible. By saying “we don’t have time” we should reflect and create time for those important things. A deep reflection on why we don’t do what we have to do is a simple exercise that will help us take another step on the road to achieving what we want.
10. “This is not the time for …” —or “It’s too late for …” –
Saying it or thinking it is justifying the lack of decision to do a task or face a project. When is the right time? When someone else does it and we lose the opportunity?”This is not the time for …” and “It is too late for …” are two very dangerous expressions for the future of business; We use the first to avoid the challenge and the second to accept the mistake of not having faced it in time.Waiting cannot be a business or professional alternative. As we once heard from Seth Godin – a leading business book writer and international speaker – “The best time to start was last year and the second best time is now.”