We want to start the year writing about the most popular social networks, basically, because since last year we noticed that the selection of the ecosystem to undertake marketing actions in companies stopped being a design task and became a follow-up task of a kind of recipe — usually with two predominant ingredients. This is not new, for a long time we have observed in marketers that tendency that pushes them to choose only the massive and the popular, an attitude that last year increased considerably. What we Kuwait Phone Number List perceive is a type of obsession with the massive that we believed could easily be overcome, but the evidence showed us otherwise.
The repeating scenario is more or less this: we sit in a company office to talk with its managers about the design of the social ecosystem – just in case, a social ecosystem is simply the group of social networks that will be used to develop communication and marketing actions -. In advance, we prepare for a discussion, but we end up in a rally in which a formula is recited. Wrong! What should be an act of planning turns out to be one of execution — mainly because most arrive at the meeting with their chosen ingredients, leaving little room for exploration and discussion.We do not agree with this approach to the problem. We don’t think it’s a good idea to turn on autopilot to design the social ecosystem. We think that the world of social networks goes beyond Instagram and Facebook – clarification: we are not against these two giants, we simply believe that other options are worth looking at. In fact, we are convinced that those who really succeed are those who go further and dare to open up to a planning scenario without a pre-created plan in mind; those that go beyond the recipe and analyze the range of options offered by the digital world.
But what’s wrong with the Facebook + Instagram recipe?
Nothing. Both social networks are very powerful in terms of marketing ; Therefore, if you do a good job in them, you will obtain magnificent results for your business. However, sticking to the recipe and not designing something custom could cost you, as you would be at risk of missing out on some cheap or efficient opportunities.So the critical point of the issue we address in this article is efficiency — in administrative terms. Presenting you with options for your social ecosystem is exactly what we want, so that you can explore other ideas and review possibilities in the search for better results or less effort.Could you achieve that efficiency with Facebook and Forex Email List? Sure, many do. Of course, good results can be achieved by following the recipe, but why settle for it? It is likely that the lack of experimentation deceives you because you would not have points of comparison when evaluating the equation between the achievements of your activity and the resources invested. You lose nothing by checking other platforms! In these alternative platforms could be the disruption that your business needs.
How to design the social ecosystem of your company?
The key to solving this dilemma is in the following four aspects: the audience, the objectives, the time and the resources.Reviewing the audience is the initial task. Understanding what the community’s preferred social networks are to be pursued with digital marketing efforts is an excellent starting point for social ecosystem discussions. In addition, analyzing their motivations and consumption trends will give you information to be more assertive in your choices.The second step has to do with the objectives that the business will seek in digital channels. Its delimitation will give useful clues for the design of the social ecosystem. For example, if your goal is visibility, the popularity of the social network is a critical variable for design; But if your goal is community building, the consistency and functionalities of the platform are the variables to take into account.What follows is the study of the time available — how urgent the needs are. This approach is fundamental because there are some platforms in which the results occur in the short term and others in which they occur in the long term. If times are not checked, the strategy could be killed from the start.
Finally, the resources. You cannot design a social ecosystem without having a clear understanding of the human talent, the tools and the budget available to take action. Ignoring this variable in the discussion would be irresponsible that would bring serious problems to the plan — and there are many who do! The thing is this: if you have little to operate, you should use few social networks.There is the process of designing a social ecosystem. Told in detail but briefly. What would it take to make it very successful? Fill with options so that the discussion is enriched with information and so that the selection is more argued. And that is exactly what we are going to address.
The most popular social networks you should have on your radar
Our idea is not to discourage you or get away from popular social networks — Instagram and Facebook — on the contrary, what we want is to open up the panorama for you to explore other channels and check where your resources are best invested.The list of networks that we are going to present is divided into two blocks. The first five are very popular, but many undervalue them. The following are the ones that are generally neglected, but that in specific cases could be very useful. Go! These are the ten social networks that you should explore —yes, some are obvious… that is precisely why we put them on the list, because they are so obvious that we ignore them—:
1. Tik Tok
A unicorn in sight! Tik Tok is a beast on the prowl for leaders. It is the fastest growing social network in recent years. China was born in 2016 – initially with the name Douyin – and a year later it opened up to the rest of the planet. It has become strong due to the type of content that is published in it – short videos, with good editions and with a lot of music – and because of its powerful predictive capacity to adapt its content to the user’s taste.
This social network – or better we present it as a search engine? – is definitely in the category of giant, but few appropriate it. Why? No idea. We do not understand why many businesses continue to view YouTube as a simple platform for video publishing, ignoring its social potential. This network can give you reach, visibility and virality. In addition, it can be a source of relationship, interaction and rapprochement with audiences.
Like YouTube, LinkedIn kills two birds with one stone. This platform offers two benefits: it is a social network and it is a great tool for recruiting talent. Yes, it is not massive like Facebook, but it is very specific in the audience profile that uses it: professionals. And that is the secret of this channel, its focus. This specificity is what filters the type of content that is published and the one that creates the most likely scenarios for conversion.
This social network always surprises those of us who are passionate about measuring results. The traffic it generates is very high if we compare it with the resources that must be invested in it! Pinterest is a fantastic channel for its simplicity, the durability of its content and the quality of the traffic it generates. Additionally, its refined aesthetic brings a lot to brands, and that’s a good reason to add it to the social ecosystem.
With how difficult it is to blog! Yes, it’s torture for business — and for us too. Having it forces you to generate content on a regular basis, a task that can be unbearable for most. Even so, few digital channels are equated with blogs in the equation of resources invested versus results obtained. A blog is a key piece within the social ecosystem and a solid pillar of content marketing strategies . They are powerful tools for communication and rapprochement with audiences, allowing us to share useful and relevant information in a practical and effective way.
Giving a brand sound is opening up another dimension to marketing efforts , and Spotify is the best platform to do that. Building relationships out of music could be an excellent bridge to building a community — in fact, these kinds of actions are so rare that a few months ago Fabulous detergent was a trend for creating playlists on Spotify ; a simple action in planning and execution that generated an enormous social impact—.
Wikipedia is a must-see source for most Internet users and is a huge repository of information with social features. Does your business appear in it? We hope so, because it is very easy to upload the information and gain some visibility on this platform. In addition, it is a cheap and fast action. Companies should monitor, edit and enrich the information that is published about them on Wikipedia because it costs little and contributes a lot.
Attention! TripAdvisor is much more than an application for tourists, it is a reliable channel to validate the convenience of acquiring a product or service. For many people, the valuations on this platform are very important when they are making purchase decisions – we repeat, not only for tourists. Paying attention to what is written about your products or services on this network and having an active presence —especially for physical stores— is a good way to contribute to sales from the digital point of view.
Yes, this social network has deflated a lot, but it is still highly consumed by teenagers. Ignoring it outright, because a guy told you that his quarter of an hour had already passed, without giving you the opportunity to try it, is not a very good idea. In the digital world you can test things quickly and inexpensively! Therefore, discuss this option with your team and be open to any possibility. This attitude could bring you many benefits.
Of the ten social networks that we propose in this list to increase your range of options, this is the rarest —but we could not leave it out because in businesses where knowledge is the main value proposition, this social network is fundamental. Medium was originally a blogging platform, but has recently evolved into a hybrid of professional and documented contributions, with a highly social component. This evolution has made the platform a very useful scenario for B2B and for the knowledge industry.