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Students turn to word of mouth when equipping for back to school

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Students turn to word of mouth when equipping for back to school

The return to the classroom is approaching, and students begin to worry about the expense of school supplies and the like that awaits them. Contrary to what one might think, these young people are increasingly aware of the need to optimize their budget and make informed purchasing decisions. As reflected in the Fluent study, students also make philippines mobile number   their own purchases for the upcoming school term. For this, word of mouth is above any other type of advertising or information about the brand. Specifically, the study indicates that the recommendations by their friends, face to face, will be the main source of influence of the students this year, in the process of equipping for the return to school, according to 94% of the respondents.

On the other hand, coupons will have a relevant weight, when deciding the balance between one product or another (92%); while 84% will opt for mobile coupons. In general, traditional word of mouth continues to triumph when it comes to obtaining reliable information when buying (83%). It is worth mentioning the growing power of recommendations through social networks, which will make a dent in 82% of those surveyed. The study shows how the rest of the means to obtain information about products, such as traditional channels and mass media, whether offline or online, appear in the background for these students. Thus, 70% take into account brand advertising, 80% pay attention to the reviews that appear in blogs and specialized media, while just over half of those surveyed (58%) follow the recommendations found in image-based social platforms, such as Pinterest.


Young people are increasingly aware of their responsibility when distributing their budget. The infographic infographic highlighted that, this year, young people will allocate 913 million to their Forex Email List own purchases. On their priority scale, books rank first, followed by transportation. Next they placed the clothes and school supplies. To meet these expenses, these students will invest their income earned working during the summer, while the family allowance will also be a basic resource, along with loans or grants for studies. As can be seen, the student generation, the consumers of the future, already show signs of being responsible in their decision-making and budget optimization. In their search for information and decision-making, the increasing importance of word-of-mouth recommendations over other sources of information is confirmed.

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