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Spotify Ad Studio: What It Is And How It Works

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Spotify Ad Studio: What It Is And How It Works

Today, innovating in new advertising formats to reach our audience in the most limited way possible is essential. At a time like the present, in which streaming audio does not stop growing, Spotify has decided to reinvent itself and turn its platform into a place to post our messages. Did you know?

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What is Spotify Ad Studio?
How Spotify Ad Studio works
And it is that the consumption of streaming audio has doubled in our country in recent years, and Spotify already reaches 33% of the total digital population in Spain, being Generation Z (91%) and Millennials (75 %) the generations that consume it the most. In addition, users of the free Spotify plan spend an average of two and a half hours a day General Manager Email List to music and podcasts on the platform, making it a perfect place to reach this audience.

For this reason, the global streaming audio platform has launched Ad Studio , a self-service advertising tool for businesses and artists .

You want to know more? Keep reading!

What is Spotify Ad Studio?
Spotify Ad Studio is basically a self-service advertising platform that allows companies and artists of all kinds to advertise on the leading streaming audio service.

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Spotify already launched this tool in September 2017, but until last March its beta version was only available in English-speaking markets . Ad Studio is now available in seventeen new countries , including:

Spain in Europe.
Mexico, Colombia, Chile and Argentina in Latin America.
Thanks to the launch of Ad Studio, with a minimum budget of 250 euros, now both artists and brands with a Spanish-speaking audience will have access to Spotify’s streaming intelligence and will be able to launch their personalized advertising campaigns there.

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How Spotify Ad Studio works
The operation of this tool is simple. The full version of Spotify Ad Studio allows you to create advertising audio pieces from scratch , including fragments of songs to choose from, custom copies and a complete voice-over selector.

By providing only a script , the platform helps us create professionally produced announcements with voice-over and music in just 24 hours, and completely free of charge . If advertisers prefer, they may also upload their advertising audios and / or videos directly to the platform.

But it does not end here, because advertisers will be able to take advantage of all the segmentation options that Ad Studio provides to reach their potential customers, with parameters such as Forex Email List, podcasts, location and demographic data, among others.

When an artist or company uses this service, they will be able to know the results obtained thanks to:

The access to campaign reports only a few hours after its release.
The statistics attribution, that will show them how your wedge has impacted eavesdropping and increasing listeners, in the case of ads that promote music . This represents a real advantage for artists , especially those who are in full growth, since it will indicate if their music is liked by the public.
On the other hand, it will also be possible to edit and modify the ads from the platform, thanks to review tools that will allow making changes and adjustments at any time during the campaign in the audio clip, music and final mix.

In the words of Rodrigo González Lama , Head of Sales at Spotify for Spain: “The launch of Ad Studio in Spain is going to revolutionize the audio advertising industry . The release of this new tool reinforces our commitment to provide companies and artists of all sizes with the opportunity that Spotify’s ‘streaming intelligence’ offers them to reach their target audience ”, he declares.

“Spotify offers a unique level of personalization and puts us in a unique position to help brands connect with the audiences that really matter to them and with a budget adjusted to their needs, ” he adds.

Did you know this tool? Have you ever used it? In that case, what was the result of your advertising campaign? Let me know in the comment section!

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