Technical developments and changes in user behavior require continuous adaptation and regular adjustment of its strategy. Many trends for newsletters may be Benin Email List to you as they gain momentum in marketing. Other methods, such as A / B testing or optimizations for smartphones, in particular, have become so common that it is no longer necessary to explain them here. Overall, this year’s new email marketing trends are often aimed at inspiring readers and bringing them new ideas. The big challenge with newsletters is to consistently deliver useful content and original and engaging offers. To make sure customers really appreciate your emails, are interested in their content, and don’t decide to throw them away before they’ve even read them, these few newsletter trends might interest you.
Gated Content The first big question for email marketers is how to get customer email addresses. A newsletter is not sent without the user’s consent. Almost all administrators of websites, blogs, or online stores now want to send information to their visitors. They are bombarded with information and therefore reluctant to accept anything. Therefore, it is important to develop a strategy where both parties gain an advantage . For this, marketers can resort to a technique used in journalism: protected content or premium content. In order to create other means of financing in addition to inserting advertisements, some ezines offer access to articles only after payment. Free content is certainly always present, but people who want to read premium articles should get their hands on the wallet.
Email marketing remains an essential tool to
Other magazines allow you to read a certain amount of content for free. If the user reaches the limit, the other items are only available after payment. As an online marketer, however, what should interest you is customer data. Therefore, it is a good idea to create content that will only be activated after you subscribe to your mailing list. Of course, only content that brings real added value to users makes sense: in exchange for white papers, online courses, or even statistics, customers are happy to share their addresses. So that users can estimate in advance whether the content is really worth their while, you can give them a preview.AutomationAfter you have established your distribution lists, it is important to send regular newsletters to your customers.
It is convenient to be able to automate the processes as much as possible. While automation isn’t a new trend in email marketing, it continues and grows in importance. Now, it is no longer enough to send a weekly message on a well-planned schedule. Good automation must adjust to user behavior. You can thus support the various visitors of your site in their purchasing decisions. Thanks to automation, you can kill two birds with one stone: on the one hand, you have the means to react quickly to user behavior, individually. Depending on how they are browsing online, you can set the most suitable email and send it in real-time. On the other hand, you save resources because the automation processes require less time and people to set up effective email marketing. Customization Another growing trend for newsletters is the personalization of your emails, which is closely linked to automation.
Inform your customers about your offers
In order for your posts to have a great impact, they should be written as personalized as possible. Nowadays, simply entering the correct recipient names is no longer enough to convince customers; you also have to react to what they are doing and to guess who is behind the address. Much more than in the past, the wealth of data available on your will be able to help you. Even if this data will not necessarily apply to a specific person, it can give good about your target. In addition, thanks to automation, you have the possibility of reacting directly to your customers. Email them to follow up on their purchase, respond to a product search, try to get a user back to your site, or just congratulate someone on their birthday and give them a gift certificate. It is important to only deliver relevant content.
Don’t try to sell women’s fashion to someone who is only interested in men’s accessories. We also advise you to work with different distribution lists: not all users have to be put in the same bag. Create meaningful groups and reach out to users more effectively. Dynamic content create a newsletter, we note a new trend in email marketing for 2018: emails are becoming less and less static and use GIFs and videos.. Thanks to new technical developments, it is now possible to integrate dynamic content into your newsletters. Many email programs display animated GIF files, and thanks to HTML5, videos can be played correctly in emails as well. This trend is explained among other things by the evolution of habits on the Net and the growing importance of dynamic content. Self-created GIFs are used, for example, to simulate stories on Instagram or even Snapchat.