The Internet has entered the daily lives of people and businesses to such an extent that we refer to this SME which goes into battle with fewer weapons to talk about the one that ignores it. It is also a field in constant development for years. There are rules, principles and plenty of things to know, to do or to avoid… Moreover, as we often say, amateurism comes at a high price in the digital world.
The use of the Internet today by El Salvador Email List companies is explained by the fact that a professional website is a showcase permanently accessible to the whole world in addition to being a space for meetings and professional contacts.
you need to make sure you are well supported. In Dakar, it is easy to find a web marketing or web development agency to advise you on this perilous path. But you will also have to make sure that you have the agency that listens to you, that understands you and that manages to convey the message and the spirit of your company …
However, the agency, even if it has the required skills, will not have to do everything. There is a prerequisite for all of this. You will need to ask yourself some questions and do a little homework before you start looking for the most suitable agency. This is why we have concocted a series of tips for you to help you in this research.
Take a look at the achievements of your competitors
It is first necessary to set goals when considering digitizing your trade in products or services. This allows benchmarks to be determined as the project progresses. In general, companies follow the following logic when considering going digital. It is first of all the notoriety, followed by the presentation and the sale of the products and services, and the increase of leads or potential customers by the use of all the digital channels, and finally the advertising to anchor its image. on targets that use the internet.
In order not to get lost in your objectives, it would be preferable to quantify them. An idea of the turnover to be achieved, the number of daily and monthly visitors, the number of potential targets, etc. are examples of a quantified goal that could be useful and that you could request from your agency. If it is not up to the agency to achieve this turnover, it can intervene so that you reach it by setting a digital quota.
After you’ve set your goals, look to your competition to see what they’re doing and where they’re at. Take a look at their achievements! By taking a tour of their website, you will see how they optimize the user experience. If it is a site that works very well, you have to find out why the visitors are satisfied. If you place yourself on the visitors’ side, you will know this easily and quickly. If this is a poor quality site, know that you will have to draw inspiration from elsewhere. It is good to note that a copy and paste is not the best thing to achieve.
Create your site from people, your buyer persona!
If you have started your commercial activity, it is sure that you have an idea of the clientele (age, gender, preference, availability, etc.). And if the concepts of marketing fascinated you at one point, you may have created your persona. In the design of the website, you must take this persona into account.
Your site is not just for you! Visitors should find there what speaks to them. By listing the different visitor profiles or personas, your agency will be able to take them into account to create a site with the language that speaks to it, and the themes that interest it.
Identifying the needs of each persona, their behavior, their sources of information and their level of study not only makes it possible to create a website that suits them, but also to anticipate their needs.
Define the style of your website The “look” of your site should match your business. Cool, fun, ultra-professional, classic, ultra-practical, ultra-design… anything is possible, but must be in line with your needs. The style should always match your goals or meet the expectations of the personas. Depending on the industry, there is always a style that will suit the most. You can also do some research on the internet to see what your competitor’s sites look like, in order to align or stand out from them.