Today, there are many players who, thanks to the dynamism of digital technology, have succeeded in achieving the objectives of their organization. Indeed, regardless of the size of the structure, its field or its objectives, digital technology raises technical issues, but above all human ones.
Particularly, in Africa, it is a real energy which is felt. Many start-ups, SMEs and organizations understand the issues and try as best they can to materialize them into concrete projects in order to solve the socioeconomic problems of the continent.
In order to create a network of Czech Republic Email List economy professionals in West Africa, the Dakar International Exhibition of Digital Economy Professionals (SIPEN), the first edition of which was held in December 2015, brought together for 2 days all stakeholders in the Senegalese IT sector, public institutions and agencies, technical and financial partners (PTF), diplomatic representations, NGOs, as well as sister organizations from the private sector of UEMOA, the Maghreb and Europe.
For this 2017 edition, SIPEN2017 will focus on the theme “ digital technology, a vector for development and economic and social integration ”. A theme very suited to the current context, especially since some African countries are currently rethinking their entire digital strategy.
The potentialities are wide for the continent, but there will have to be a real inclusion of digital technology in economic and social policies. This year, the SIPEN 2017 organized by OPTIC will take place at the same time as the IT Forum Senegal organized by CIOMAG . This last event will also focus on the theme “Senegal and Africa facing the challenges of digital transformation and energy transformation”.
The digital economy occupies a prominent place in the
SenMarketing will be present at the International Trade Fair for Digital Economy Professionals in Africa, SIPEN, which will take place in Dakar at the King Fahd Palace Hotel, ex Méridien Président, on February 21 and 22, 2017. For 48 hours, more than 100 international experts, 50 companies, partners and exhibitors and 5,000 visitors will participate in panels , workshops and keynotes .
SENMARKETING DIGITAL awaits you at stand B -23 – main entrance number 2 and first stand on the right. Digital transformation is above all a technological revolution. This technological revolution has led to a revolution in uses and this is what has led to real human change.
Our ways of living and consuming have changed Since the arrival of the Internet, we have drastically changed the way we live and consume. In 1992, there were about 1 million computers connected to the Internet, in 2000 we have grown to 368 million connected computers. And nowadays, almost half of the inhabitants of the globe are connected to the Internet:
This is a huge asset if only one understands the tools and the concept. It is also a huge danger if you do not take the turn in time. Today, the giants of this world are the Giants of the Web (GAFA). The GAFA have in a way dictated our uses, our way of consuming. New players (TUNA) are disrupting the ecosystem by imposing a digital transformation of our society.
Senmarketing awaits you at SIPEN 2017
Television, automobile, taxis, hotels… TUNAs are transforming the real world economy when their ancestors, GAFA (M) were more inclined to create value and services in a virtual and digital world. The TUNAs symbolize the second step in the digital transformation of society, by digitizing the reality of the worldFor a long time, the traditional marketing scheme has been as follows:
The brand generates stimulus through TV, poster, radio, event advertising campaigns, etc.
Then comes the FMOT (first moment of truth): 1st contact with the brand or the product
And then follows the SMOT (second moment of truth): 1st experience with the product or service after purchase
The Internet has completely changed this model, adding a step between the generation of Stimulus (campaign, etc.) and the FMOT. This new phase is the ZMOT . The ZMOT: Zero Moment of Truth corresponds to all the actions that we will carry out Online (but also Offline) after receiving a stimulus (an advertising message for example) before proceeding to the act of purchase.
Digital transformation: the consumer becomes a consumer actor Indeed, the internet today offers consumers a wealth of information as well as a space for expression that it would have been a shame not to use. With a range of tools such as social networks, opinions of other consumers, comments, videos, photos, price comparators, etc. Today, consumers are fully equipped to make their choice. In other words, before being seduced the consumer will first investigate! He becomes a consumer actor.