The importance of this brief is essential for the success of your next campaign. Indeed, the briefs have the objective of defining your needs, your objectives, your resources and your history. This summary document serves as a common thread for agencies which, thanks to its content, will be able to make the most suitable proposals for your situations.
If the agencies ask to fill out briefs, it is still necessary to know Gambia Email List to fill in the information correctly. Many people are often hesitant or do not know what to fill in for fear of mistakes. We will see that there is only good information provided you follow a few rules. Contextualize your business and your needs. Tell your story, the origin of your creation and your ideas.
This will allow communication experts to fully understand your issues and your strategy. The story we tell can inspire your future contacts who can also use it and be creative in future campaigns. Give more explanation about your brand at this time. It is very difficult for a consumer to differentiate you from your competition with a brand name.
Explain your values and the image you want to convey. Detail the actions you take in your communication and in your production to defend and ensure your values. Providing information on your competition and your market will allow the agency to identify your sector, carry out research and analysis, and identify your opportunities and threats.
Your competition and your market
This is intended to avoid miscalculations that would lead to inappropriate campaigns, bad times, or bad people. With the competitors, the agency will be able to compare your situation and your current results in order to suggest appropriate actions.
This also gives the possibility of studying the campaigns of the competitors with their positioning, axis of communication and wording. While you may be familiar with this information, a communications agency has the tools to accurately study the movement and performance of competitors. Positioning makes communication and marketing agencies understand the image you want to reflect in the minds of your customers and prospects.
Good positioning is based on market research as well as the analysis of your strengths and weaknesses. Once these criteria have been defined, you will be able to communicate your positioning: Original to set you apart from the competition Then make sure that your agency has understood your positioning.
During your proofreading and verification, pay particular attention to the transcription of your positioning in the deliverables. They must be in accordance with your expectations and those of your customers, prospects and partners. Complete your brief with the goals you want to achieve. Stay consistent and on target with reasonable and achievable numbers.
Prepare the available budget that
If you indicate that you want to be referenced on a keyword with high search volume in Google in 1 month, there is little chance that the agency will respond favorably. Otherwise, beware of these kinds of partners. Ideally provide both quantitative and qualitative elements. Remember the SMART rule, defining the object of a goal: If you do not think you will be able to set specific goals.
Her expertise will allow you to refine the objectives with you on the basis of the information she will ask you. A good communication agency will strive to quantify the “reach”, that is to say the number of direct prospects that you could reach. It will then deduce absolute non-consumers, seasonal trends and market shares.
In explaining past communication actions, you give the agency information about your approach and your thinking. This will allow him to understand your culture, your words and your processes. Indicate if possible the results you obtained.
In the case of many campaigns or continuous campaigns, such as SEA paid referencing for example, indicate performance over a given period. Last month, last 30, last 3 months, last semester, current year or previous year.