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More than half of the ads that appear on Google are never seen

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More than half of the ads that appear on Google are never seen

Many brands and companies spend a good part of their budget to buy advertising space on Google platforms, but according to France Mobile Number List data provided by that company, more than half of the ads are never seen. It also revealed how big and where the most successful ads are on the pages.

Brother cell phone list is how digital advertising has evolved 20 years after the first banner3 signs you’re making mistakes in your digital advertising who spends the most in digital advertising on Google searches? A new report published by Think With Google, a research area of ​​the internet multinational, indicates that 56.1 percent of ad impressions are never seen, but that the visibility of each advertiser is 50.2 percent. But what is visibility? According to Google, an ad is considered viewable when more than 50 percent of its pixels are Brother Cell Phone List visible and lasts on the screen for more than one second, according to the standards of the Media Rating Council. When it comes to position on the page, the ads that are seen the most are not those that are at the top, but those that are placed in the area near the bottom of the screen. Brother cell phone list placed at the bottom and seen only when the user scrolls down with their mouse or trackpad have 40 percent visibility. In terms of size, the digital ads with the highest visibility are those of 120 x 240 pixels, with a range of 55.6 percent, followed by those of 240 x 400 pixels, with 54.9 percent of visibility.

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