It is now accessible to small and medium-sized businesses, up to 300 employees. Complete messaging integrated with Microsoft tools Many organizations (especially in the digital sector) have adopted Slack for several years. Microsoft was clearly inspired by its competitor to design Teams, its own messaging system. The two interfaces are similar and the features of Teams are reminiscent of those of Slack: written exchanges, with others or in private, document sharing, videoconferencing, accessibility on desktop and on mobile thanks to iOS and Android applications.
On the pricing side, Slack prefers Dubai Email List to restrict its features in the free version; but the number of users is not limited. Microsoft opts for another strategy here, since the free version of Microsoft Teams is limited to 300 users from the same company. The tool will therefore be particularly suitable for VSEs and SMEs, who will be able to choose a paid package beyond this user threshold. Note that organizations subscribed to Microsoft 365 already have access to Teams, at no additional cost.
To this day, it’s difficult to compare the popularity of Slack to Teams because the two tools don’t communicate on the same data. Microsoft Teams would be “acclaimed by 200,000 organizations”, while 8 million people would have opted for Slack. Slack undoubtedly dominates Teams in digital companies, but Microsoft has the means to impose itself on VSEs / SMEs in other sectors.
A free version accessible to SMEs, up to 300 employees
ConseilsMarketing.fr welcomes Alain Bensimon from www.text-link-ads.fr , who reminds us of the fundamentals of natural referencing … Search Engine Optimization (SEO) or natural referencing in French aims to improve the visibility of a site on search engines.
In the United States it is a market of nearly 16 billion dollars . The SEO market is not as developed in France as it is in the United States, but it is still crucial for companies (and in particular eCommers) to be well positioned on Google to generate traffic. targeted and therefore sales…
Indeed, according to recent statistics, during a search the first 3 results concentrate 65% of the traffic and the first receives 42% . We therefore understand the interest of e-merchants to place themselves in the first positions, and at least on the first page of results. To improve its visibility, it is therefore necessary to identify the elements to which the engines give importance in order to carry out their classification .
Despite the fact that the explanations in this matter are not disclosed by Google, experience shows that certain elements are decisive. SEO is divided into three parts: – on-site optimization – keyword strategy
– link-building or net-linking. Site optimization First, on-site optimization itself is divided into several parts.
The architecture of the site, that is to say, the structure of the internal links of the site, must allow search engine “bots” to visit even the “deepest” pages.
The PageRank is distributed to the sub pages
This choice must be the conclusion of the study of competition sites because we quickly realize the possibilities that may or may not exist. Link-building the other hand, as soon as the sector in which one finds oneself is for a time not very competitive, this work must imperatively be supplemented by a serious work of “link-building” or net-linking to use a term more commonly used by French SEOs.
This third element, and the one to which the search engines give the most importance is the network of backlinks available to a site A. A back-link is a text link located on a site and leading to site A. When searching for the word “shoes” for example, one of the determining criteria will be the number of links containing the “shoes” anchor pointing to site A and which are found on other sites.
We can compare these backlinks to a popularity vote, the more we have the better we rank. It is also necessary that they are of good quality sites, that is to say to which the engines confer a solid authority.
A site can be considered good quality when: * its pages are cached frequently * it itself has a large number of backlinks pointing to it
There are several methods of link-building and you should use a little of them all to get the best results, although some are more effective than others (see this article with 25 tips for getting Backlinks ).
You can get links by writing a press release and inserting a link to your site.