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MESSENGER BOTS: THE FREE RETARGETING!

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MESSENGER BOTS: THE FREE RETARGETING!

 

 

How to use Messenger bots to get free retargeting on Facebook
Even if you are a Facebook Ads professional like Roas Hunter , there are things that are obvious:

It takes too long to install the Pixel on each customer site
It is very expensive to do A / B tests with variations in the ads
In this tutorial, we show you how to use Chatfuel to build a simple bot that contacts customers via Messenger, using a fictitious e-commerce.

STEP 1
First, you must create your product using the “Gallery” option.

STEP 2
Then add the “Set up user attribute” plugin on the product you just created.

Write the name of your product in the “User attribute” field on the left. Put “seen” for the value on the right.

STEP 3
Select the yellow “caution” triangle next to the purchase button to display the menu. There open «Advanced Settings»

Create a new “Thank You” block by typing in the “After Purchase Show These Blocks” field.

STEP 4
In the new block that you have created, enter the thank you message that you want your customers to see.

Chatfuel automatically generates and sends customers a receipt in the bot.

Repeat step 2, changing the field from “Value” to “Purchased”

STEP 5
And finally the fun comes!

Switch to the “Broadcast” tab and create a new stream. Then, click on the green USER FILTER button and set behavioral retargeting .

In this case, we are going to attack bot users who saw product X but did not buy it.

According to this screenshot, the bot will send users it considers a discounted cart abandonment reminder, 24 hours after viewing the product.

The beauty of messenger bots is not only that they can retarget for free, but also that you can increase and have your CTR very high (some reach 20-30%)

These results seem too good to be true, but it will normalize as the power of Facebook chatbots is discovered in marketing.

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