+8801723283638

24/7 Customer Support

+8801758300772

Marketing funnel: does your company have one?

Forex Email Lists Provide email database, email marketing databases, business email list, a Consumer email database, direct SMS marketing lead, telemarketing leads. However, Forex email list each and every Sales lead are double verified business email lead from worldwide countries. We have 300 B2B contact information and 400 million b2c contact information. Moreover, each and every business and consumer email database are opt-in and permission-based. We always provide you off-spam active lead because spam lead is west your time and money. 

Forex Email List also believed in 100% client satisfaction. Nowadays Forex Email List is one of the trustable sales lead providers. However, we have the newly updated opt-in business mailing lists for your marketing camping. You Can get here your targeted b2b and b2c email database with accurate contact information. We also have the decision-makers’ b2b data from your email marketing camping. We provide you b2b mailing list for your lead generation content marketing.

Marketing funnel: does your company have one?

When we visit our clients for the first time and ask them about their marketing funnel, many do not know how to answer or tell us about their commercial or sales funnel, when the reality is not like that. It’s time to make your brand profitable by properly directing your actions and resources to what really works.If you want to propose a series of strategies aimed at increasing sales achieving a greater probability of success for the sales team, this interests you. list_altIndex of contents Marketing funnel vs. sales funnel What is a marketing funnel?of the marketing funnel or Quality Directors Email Lists funnel Advantages of funnel marketing What to do to develop a marketing funnel Fly wheel: the new concept of funnel marketing For starters, you should know the difference between a marketing funnel and a sales funnel. It is true that there is a similarity between both concepts, but they are not the same. In this post I explain what their differences are and what each one consists of.Marketing funnel vs. sales funnelThe first thing to keep in mind is that we speak of a funnel or funnel to refer to different stages or levels that we analyze to achieve different objectives. So there are different types of funnels depending on the department from which it is analyzed or the criteria with which we start. Learn what each term is and why both are important to your business.What is a sales funnel?A commercial or sales funnel is the whole process that a commercial department follows from the moment it gets a business opportunity (a qualified lead) until it becomes a customer.In this process there are many stages: from the first contact to the second contact, calls … And something as important as the qualification of that business opportunity ( lead scoring ): according to the characteristics of the lead and its interaction with the company, the sales team qualifies the probability of success of getting that customer or not.To feed the upper part of the commercial funnels, companies usually work a wide range of marketing and advertising actions. From commercial call campaigns to Adwords campaigns, Facebook Ads , database rental or purchase to do emailing or inbound marketing campaigns , among others.

How is the sales funnel different from the conversion funnel?It is important to explain this point, as these two terms are also often confusing. The most common is that we talk about a conversion funnel , as it is the most generic concept and encompasses both the sales (commercial) and marketing funnels, and refers to the process that the user follows from their first contact with the brand to the final conversion (the purchase). Now, it must be borne in mind that the objective is not always the purchase. It can often be lead generation, a very necessary requirement for users to end up becoming customers. And that’s when we can be more specific and talk about the marketing funnel.Do you like what you are reading? Subscribe to the blog! What is a marketing funnel?A marketing funnel is the process that a marketing team follows from launching a marketing action until they land a business opportunity.At this time the lead or contact is delivered to the commercial department. This means that this is a funnel that is physically located above the commercial funnel.When there is a business funnel, the business opportunity goes through several more steps before reaching the sale .So, although the marketing funnel and the sales funnel are not the same, they complement each other very well.Similarity : the common characteristic that the marketing funnel has with the commercial one is that in order to fill the upper part of the funnel, a wide range of combined marketing and advertising techniques are also used. Difference : on the other hand, when you only have one commercial funnel, the type of leads that come to you are not well qualified. Depending on the method you use, they can reach you at different levels of qualification (very willing to buy leads or less willing leads).Once you have done all the advertising and marketing actions to capture possible business opportunities, the marketing funnel allows you to carry out processes to qualify those leads , and classify them into groups of more to less propensity to buy our service or product. This information is invaluable to our sales team. It can save you hours of useless work.How do we do this? To answer you, we must explain the phases of the marketing funnel. Keep reading!Do you want to implement an inbound marketing campaign? Click here to access the full PDF Phases of the marketing funnel or marketing funnel Have you heard of TOFU, MOFU and BOFU? It is not that we have gone crazy, it is much simpler than it seems. We will tell you.Within each funnel we can broadly differentiate three stages of the process:Top of the funnel (TOFU)Middle of the funnel (MOFU)Bottom of the funnel (BOFU)We can also talk about the AIDA model (attraction, interest, decision and action) and other more complex ones with more specific phases. But let’s continue with the terms mentioned:TOFU The highest part of the marketing funnel refers to a first stage of attraction, when users begin to consider that they need to find a solution to their problem or need. It is in this period when the user seeks information about their needs, but still does not know anything about our products or services.MOFU In this second phase, the user has already made the decision that he wants the type of product or service linked to our brand to solve his problem. However, you must weigh a variety of options, including your competition, and analyze various factors before moving forward. This stage is key for the user to become a lead and, therefore, a business opportunity.Finally, in this stage, the narrowest part of the funnel, users have already passed on to qualified leads that mature until it is time to make the purchase. Many users will have been lost along the way, but that means we already know who is ready for the final conversion. It is at this moment when the strategies of the commercial team take action.So, at the end of the funnel marketing, what we achieve is to give our sales team a much more mature business opportunity or, in other words, more ready to buy.New Call-to-actio Advantages of funnel marketing By tracking the path that customers establish in their respective buying cycle and measuring the marketing KPIs that each company defines, we will obtain the necessary information to understand how and why we attract customers and how to retain them. Both issues are the basis for the growth of any business.Even so, we want to explain the main advantages of applying funnel marketing properly:The first advantage is that the type of lead that the commercial team receives is a highly qualified lead , very prepared for the sale and with which the commercial team will have very little difficulty in closing the deal. As a consequence of this first element, commercial costs decrease. The effectiveness of the sale grows and, therefore, the cost of getting a customer from a commercial point of view decreases. It is true that there is an additional marketing cost (since you have to launch a new funnel that you did not have before), but you minimize the commercial cost.This entire lead qualification process is automated . Before, you had to do it manually: each salesperson had to go through the qualification process (by phone or in person). This process is typically hard and time consuming for businesses. In contrast, when you create a Forex Email List funnel, much of the qualification process (the most difficult part) is done in an automated way.Finally, what you also achieve with this type of funnel is that although at the beginning there may be an economic effort to carry it out, from a more global point of view you manage to lower costs at the level of customer acquisition . What you end up getting is a constant source of new customers and in a much simpler way.What to do to develop a marketing funnel At the moment of truth, you have to have a strategic planning that can be measurable and scalable and, above all, that can generate a business opportunity.

Quality Directors Managers Email Lists

Before starting, among other things, you must:Know who your buyer personas are : build a database in which you can segment the different profiles of your “ideal customers” and define their most representative characteristics.Do a keyword study to be able to work your content according to the most relevant searches in search engines.Prepare your website for the digital conversion process: development of CTA (call to action) buttons, landing pages, insertion of related or suggested content, creation of ebooks, thank you pages, etc.Monitor and properly monitor your website and social networks: analyze how you capture traffic to the web and what results you get once users have viewed your content. For example, with Google Analytics you can measure variables as important as the duration of visits, the number of pages consulted per session, the users’ journey through the page before completing the purchase, measure an event …The lead nurturing processOnce we have attracted traffic to our website, we use lead generation techniques (contact capture through landing pages ) so that these “opportunities” have a name and surname and an email account where we can go.When we already have this database classified by these parameters, we go through the lead nurturing process in which, little by little, we qualify it. When it is sufficiently prepared, it will be time to be transferred to the commercial team.New Call-to-action What happens after the lead nurturing process?Qualifying a lead to be able to deliver it to the commercial team is done through a process called “lead nurturing” . They are a whole series of emailing actions with which we are filtering our leads in order to detect which ones are really willing to buy. At the end of the day, as we have said, they are nothing more than emailing campaigns, but we call them nutrition campaigns because they are repetitive emailing campaigns in which you manage to mature the lead over time, and at the end of this whole process you you are left only with those who are really prepared to buy. So this is the best time to pass it on to the sales team. Thus, we get a high value lead : he is very prepared because he knows us well, he is aligned with our services and he is interested in them. So there is a high probability that he will end up as our customer.Flywheel: the new concept of funnel marketing We cannot conclude without first mentioning what is now considered a new model when it comes to structuring sales and conversion strategies, the flywheel . As you may have seen, we have been explaining a linear process that ends with the sale, but when someone becomes a customer the work does not end there. Then you have to develop strategies with objectives as crucial as keeping those customers loyal and satisfied, and that they can recommend us and become prescribers of the brand. Thus, when a customer recommends a product or service, the cycle begins again.In this way, we find a continuous cycle in which four phases are fed back:Activate (attract or activate) to generate awareness and interest: the discovery of products and services beginsAdopt (desire or adopt): it is the stage in which we identify potential customers.Adore (action): new clients are generated and we seek to build lasting relationships with them.Advocate (defender): customer loyalty; By providing a shopping experience that provides added value, we get new brand prescribers.Therefore, if we take a step further and advance in funnel marketing we must consider, more than a funnel, a wheel or “steering wheel” that rotates in a loop to invest in an infinite cycle of clients. This figure would replace the traditional representation of the funnel to place customers on its axis. Thus, we put customer satisfaction at the center of all marketing efforts, which must be a priority now, more than ever. If you have any questions, I’ll be happy to answer them in the comments section.

Leave a comment

Your email address will not be published.