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Marketing automation tools comparison: HubSpot vs. RD Station

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Marketing automation tools comparison: HubSpot vs. RD Station

Continuing with our series of articles on automation platforms, in this we present a comparison between the features, functionalities, advantages and disadvantages of HubSpot compared to RD Station . And is that before starting a Bulgaria Phone Number List automation or inbound marketing project, you will surely wonder which is the best tool on the market or which is the best for you.

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list_altIndex of contents
On the origins of HubSpot and RD Station
HubSpot vs. RD Station according to the stages of inbound marketing
HubSpot vs. RD Station according to other comparison variables
Based on our experience as an agency specialized in inbound marketing, we can safely tell you that the best automation tool is HubSpot . However, depending on the technological ecosystem that you already have in your company, it may be the most suitable for you to use RD Station or a different program. So we have created this series of contents to help you clear all your doubts.

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This article has been developed based on the information in our Marketing Automation Tools Comparison Guide (which we recommend you download) . In it you will find a very detailed analysis of the following platforms:

ActiveCampaign
Eloqua (Oracle)
HubSpot
Marketing Cloud (Salesforce)
Marketo (Adobe)
Pardot (Salesforce)
RD Station Marketing
“ We have worked with a lot of technologies. We know practically everyone who has something to say in this world of inbound and marketing automation . ”

Pau Valdés, CEO and co-founder of InboundCycle

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On the origins of HubSpot and RD Station

HubSpot was created in 2006 by Brian Halligan and Dharmesh Shah, the same ones who a year earlier had designed the inbound marketing methodology . As in 2005 there was still no tool to suit the needs of this newly designed methodology, then Brian and Dharmesh decided to create HubSpot . For this reason, since that date this tool has always stood out for being the most specialized in automating processes related to inbound marketing, and hence, from InboundCycle , we consider it to be the best tool in the sector .

RD Station Forex Email List is the main tool developed by the RD Station company (known as “RD” or “Digitais Results”). This company was founded in 2011 in Brazil, and there it maintains its operations center, where it controls the expansion of the tool to the entire Latin American market. In this context, RD Station Marketing is the only platform in our Marketing Automation Tools Comparison Guide that was created outside of the United States, although this has not prevented it from penetrating the US and European markets. However, despite the good quality of this tool, it still does not enjoy a worldwide popularity as other platforms do.

HubSpot vs. RD Station according to the stages of inbound marketing
It is not enough to just say that HubSpot is the tool that best fits the inbound marketing methodology. We know that we must prove it with facts. For this reason, we consider it important that you know what makes this platform so special compared to others like RD Station , so that you can draw your own conclusions.

In this sense, in the following segment we make a comparison about the capabilities that HubSpot and RD Station have to effectively address the 4 stages of inbound marketing, which are:

Attraction
Conversion
Education (maturation)
Closure and loyalty
If you want to go deeper into this review, download our Marketing Automation Tools Comparison Guide .

Attraction stage
HubSpot has an internal CMS that allows you to create web pages and blogs, two types of resources that are essential for any inbound marketing strategy. For its part, RD Station does not have its own CMS, which prevents you from creating pages and blogs from the platform. However, this tool is capable of connecting with WordPress, although, obviously, it is best to have an internal CMS like HubSpot has .

Both HubSpot and RD Station offer you quite interesting SEO functionalities. On the one hand, HubSpot has, for example, Page performance , through which you can optimize web pages, landing pages and blog content, thus promoting that they are highly valued by Google’s algorithm. However, HubSpot does not track keywords internally, for this you have to sync Search Console. Instead, with RD Station Yes, you can track keywords from the platform itself, as well as perform an automated analysis of the website to receive recommendations on how to optimize it as best as possible at the SEO level.
You can also synchronize both tools with certain social networks for the execution of social media marketing actions. HubSpot syncs directly with Facebook, Instagram, Twitter, LinkedIn, and YouTube. While RD Station syncs with Facebook, Twitter and LinkedIn.

Conversion stage
From this stage, HubSpot begins to offer much more robust functions as an automation platform. For example, with this tool you can create advanced forms, landing pages, chatbots, pop-ups, smart and customizable calls to action (CTA) , among others. It also has web analytics modules for monitoring users who click on CTAs and for tracking channel attribution.
If you want to learn more about HubSpot’s chatbots feature, we recommend reading our article Chatbot in Spanish: how to create one for free with HubSpot .

A totally opposite case is that of RD Station , since its conversion capabilities are the most deficient of the entire platform in terms of inbound marketing. For example, through RD Station you cannot make any type of call to action, and although you can make forms, it does not have the option to make them with dependent fields.
Taking all this into account, it can be said that the conversion stage is where both tools are most different from each other. HubSpot is great, while RD Station has a lot to improve.

➡ Click here for the full HubSpot guide
Education stage (maturation)
It is at this stage that HubSpot has its strongest and most differentiating points from the rest of the platforms. This tool is specially designed to execute and customize the different processes associated with lead nurturing , which is basically the cornerstone of all inbound marketing. For example, HubSpot’s functions for lead scoring are very effective, and, in addition, it has quite varied options for the development of small and large-scale strategies, such as creating lists and assigning properties, tracking the channel allocation, among others. Basically, everything you could need for lead education HubSpot has it.
If you want to know more about lead management, we recommend you download our Guide on lead nurturing and lead scoring in inbound marketing .

RD Station also has interesting options for this stage of education , although it does not offer the same level of power and versatility as HubSpot . In fact, we can say that at this point RD Station is very similar to ActiveCampaign . For example, with this tool you can do email marketing, lead scoring, lead nurturing chains, lead segmentation, lead tracking to discover which pages they visit within the website, among others, although you should know that it is a platform that does not delve into it. origin of the leads .
Closing and loyalty stage
Both HubSpot and RD Station have developed very powerful options to create a very effective synergy between the marketing and sales teams , with the aim of maximizing the results of closing and loyalty. In fact, in the case of RD Station , this stage is where its greatest strengths are in terms of inbound marketing. Let’s see:

HubSpot has an internal CRM that allows you to effectively address the entire closing and loyalty stage. However, this company has gone much further, since it has also developed the Sales Hub (sales) and Service Hub (after sales) solutions . These allow you to automate with a high degree of customization other types of essential workflows for closing and customer loyalty.

RD Station Marketing does not have its own CRM, but it can be perfectly synchronized with RD Station CRM , the other flagship product of the RD company. You can also access the RD Station App Store , through which you have access to a huge ecosystem of external applications that can be connected and synchronized to boost sales and loyalty actions.
HubSpot vs. RD Station according to other comparison variables
To choose the automation tool that best suits your needs, you should not only take into account its strategic capabilities in terms of inbound marketing, but also other criteria at an operational and cost level. In this sense, below we present a comparison between HubSpot and RD Station taking into account the following variables:

Usability
Price
Scalability
Medium
In our comparative guide to marketing automation tools you will find a much more in-depth analysis of these four criteria for each of the platforms.

CTA – Hire HubSpot with InboundCycle
Usability
At this point there are quite a few similarities between both tools:

On the one hand, HubSpot offers you a very intuitive user interface, capable of making all your marketing automation work as easy as possible. This allows you to carry out even the most complex configurations on your own, without the need for you to have any kind of IT knowledge. Without a doubt, HubSpot has been able to simplify what could be complex for the user , thus reducing the learning curve necessary to master all its functionalities.
On the other hand, RD Station also has a comfortable, friendly and quick to understand interface, with functions that facilitate all the work of configuring the different processes. For example, one of its most prominent options at the usability level is “drag and drop”, with which you can place, move or delete modules and elements in an agile way.
Price
The costs of HubSpot plans are affordable when the database of contacts you work with is small or medium, but they become very high when the database is large, which makes the valuation on their prices is not very positive. However, in any case, the profitability of the projects is usually excellent when you manage to make the most of each functionality of the tool for the benefit of the strategy outlined.
If you want more information, visit our article HubSpot pricing: updated price guide for 2020 .

HubSpot pricing

HubSpot pricing

RD Station prices are much more affordable. For example, the Pro Plan, which is the one that offers absolutely all the functionalities mentioned throughout this article, has an initial cost of $ 269 per month, with a management limit of up to 5,000 contacts, but if the base of data to manage is 100,000 contacts, so the cost would be about $ 889 per month.
Scalability
As in terms of usability, the scalability of both platforms is also very similar:

HubSpot has always been known for offering powerful and friendly scalability, especially when you have to make changes or configurations on a massive scale. For example, if you modify a landing page or email template, that modification is automatically replicated in all the landing pages or emails associated with that template, which speeds up all your work.

RD Station has kept going strong in scalability over time. On the one hand, we have that this tool offers templates for the rapid creation of emails and landing pages, although not with the “base template” functionality that allows you to apply changes to all the content linked to the same template, as it does. HubSpot . On the other hand, the RD Station API is very easy to use to integrate with other tools, in addition to the fact that this company’s App Store also allows you to scale with many other external applications. However, a negative point that is important to note is that the platform does not comply with all the requirements of the European GDPR .
Medium
Interestingly, at the support level is where both HubSpot and RD Station have their strongest and best-rated points. Let’s see:

HubSpot offers 24/7 customer service in Spanish, a very complete knowledge base, downloadable and quite detailed user guides and certified courses that are professionally recognized within the industry, among other elements that can help you train and solve in a very agile way any type of doubt or inconvenience.
RD Station has a human customer support team that, in general, gives very good quality responses to user inquiries and also does so in Spanish. However, response times are not entirely agile. On the other hand, with this tool you also have a self-service area, through which you can access videos, tutorials, guides, eBooks and articles; as well as a forum where information and experiences are exchanged between partners and platform users.
In conclusion, HubSpot and RD Station are quite powerful tools that can be more or less useful compared to the other depending on the type of work you want to do. Despite this, we cannot ignore the fact that HubSpot is much better suited to the entire inbound marketing methodology.

“ We know HubSpot in all its depth, and since its inception. We know all its ins and outs, and we have lived through its evolution as a technology . ”

Pau Valdes. CEO and co-founder of InboundCycle.

However, as we said at the beginning of this article, although we consider HubSpot to be the best automation tool, it may not be the most convenient for you, depending on different factors that you should consider.

For example, you should know that HubSpot is very well suited to both B2C SMEs and B2B companies of any size, because in both cases the contact databases are usually not that large, which allows you to enjoy affordable costs. On the other hand, RD Station can be ideal from SMEs to large B2C and B2B companies, since costs are always very affordable even with large contact databases; You only have to consider whether or not you need to comply with the European GDPR.

Finally, we recommend that you read the following articles that may interest you:

HubSpot vs. ActiveCampaign .
HubSpot vs. Marketing Cloud (Salesforce).
HubSpot vs. Marketo .
HubSpot vs. Pardot (Salesforce) .
HubSpot vs. Eloqua (Oracle).
And if you want to know more details, download our Marketing automation tools comparison guide , in which you can see a much more in-depth analysis of the ActiveCampaign , Eloqua , HubSpot , Marketing Cloud , Marketo , Pardot and RD Station Marketing platforms .

You can also access the presentation made at Inbound Leaders 2019 , in which our colleagues Neus Sánchez and Manel Bassols made the public presentation of the comparative guide to the marketing industry in Spain.

If you plan to start using a different automation platform than the one you already have, we recommend you consult our article How to migrate from your marketing tool to another? .

Let us know in the comments if these comparisons have been useful to you and tell us which is your favorite automation tool and why. We would love to hear about your experience.

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