In the United States, it is a market of nearly 16 billion dollars. The SEO market is not as developed in France as it is in the United States, but it is still crucial for Antigua and Barbuda Email List (and in particular eCommerce) to be well-positioned on Google to generate traffic. targeted and therefore sales… Indeed, according to recent statistics, during a search, the first 3 results concentrate 65% of the traffic and the first receives 42%. We, therefore, understand the interest of e-merchants to place themselves in the first positions, and at least on the first page of results. To improve its visibility, it is, therefore, necessary to identify the elements to which the engines give importance in order to carry out their classification .
Despite the fact that the explanations in this matter are not disclosed by Google, experience shows that certain elements are decisive. SEO is divided into three parts: – on-site optimization – keyword strategy – link-building or net-linking. First, on-site optimization itself is divided into several parts. The architecture of the site, that is to say, the structure of the internal links of the site must allow search engine “bots” to visit even the “deepest” pages. The PageRank is disseminated to the subpages by these links and the more the PR decreases, the fewer robots visit the pages. Next, it is important to post content frequently that has the target keywords in it. Keyword Strategy
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Second, you have to choose the keywords for which you want to optimize your SEO . This choice must be the conclusion of the study of competition sites because we quickly realize the possibilities that may or may not exist. Link-building On the other hand, as soon as the sector in which one finds oneself is for a time not very competitive, this work must imperatively be supplemented by a serious work of “link-building” or net-linking to use a term more commonly used by French SEOs. This third element and the one to which the search engines give the most importance is the network of back-links available to site A. A back-link is a text link located on a site and leading to site A.
A and which are found on other sites. We can compare these backlinks to a popularity vote, the more we have the better we rank. It is also necessary that they are of good quality sites, that is to say to which the engines confer a solid authority. A site can be considered good quality when: its pages are cached frequently* it itself has a large number of backlinks pointing to it* the domain is old its PR is high its Alexa is weak there are several methods of link building and you should use a little of them all to get the best results, although some are more effective than others (see this article with 25 tips for getting Backlinks ). You can get links by writing a press release and inserting a link to your site.
Who reminds us of the fundamentals of natural referencing
Try to get as many published as possible when launching a site (see the article on press releases ). You can also get a link to your site when a newspaper or blogger writes an article, (this is an extremely powerful link because newspapers and blogs are often high authority sites). It is true that this requires devoting a lot of time because you have to contact the journalists one by one, but most net-linking techniques take time. Next, one of the most common techniques is listing in directories. Even if it is necessary to go through these directories, you should absolutely not limit your net-linking to this technique. These are indeed links that are not very powerful in the sense that there are thousands of outgoing links on a directory. Very popular in recent days, design thinking is quite simply the term used to designate all the methods and tools that help,
faced with a problem or an innovation project, to apply the same approach as that which a designer. It is an approach to innovation and its management which is a synthesis between analytical thinking and intuitive thinking. The same is true of the so-called UX design experience, which is also on the rise. Although the notions of design thinking and UX design are popular, we often tend to confuse them with other notions. This is the case with UI and Web design and UX research. UI and Web design and UX research, what are the differences?UX research is the branch that uses a variety of investigative and collaborative research methods to add context and insights to the design process. This branch of design makes it possible to very quickly and easily identify the expectations of present and future users of the platform.