Indeed, the acquisition strategy of customers , to provide a good return on investment ( ROI ) should be well developed. To do this, it is recommended to entrust the responsibility to an inbound marketing agency that has the necessary skills to carry out the project. This is how competent structures such as Agence Alpha use efficient acquisition channels (Google ADS, Facebook,, LinkedInBing and Yahoo ADS, and others).
In general, the generation of leads or lead Kazakhstan Email List is a process aimed at recovering exploitable information for commercial purposes in order to increase the demand for prospecting. This information can be collected when an Internet user is interested in the products or services offered by a company present on the web. In the past, this technique was used by companies with clients of other companies, and in this case we speak of b2b .
However, due to its efficiency, lead generation also applies to companies that want to increase the number of customers. It is from this practice that Business to Customer (BTOC) lead generation was born . Thus, when implemented, this technique allows companies not only to attract new customers, but also to stand out from the competition.
Also, since it is an integral part of inbound Marketing, lead generation makes it possible to optimize a website, and by extension its traffic . However, it is a real process, sometimes difficult to put in place when one does not have the necessary skills. This is where the Agence Alpha communication agency comes in, which specializes in BTOC lead generation.
What is BTOC Lead Generation?
From the outset, it should be noted that the strategies used for lead acquisition in BTOB marketing are not identical to those used for BTOC marketing. To this end, it is essential to differentiate between a btob lead and a BTOC lead.
Indeed, in the context of a prospect resulting from BTOC marketing, certain information such as identity (name, first name, age, email address, etc.) is necessary. Then, after having obtained these data, all that remains is to learn about the different parameters of your needs. Following this process, the company will be able to offer its potential customers tailor-made offers.
In addition, in a marketing automation strategy , certain aspects must be taken into account that determine the particularity of the BTOC lead. This concerns, among other things, its availability on the internet which is between 6 a.m. and 9 a.m., and in the evenings from 7 p.m. Also, the cost of acquiring the latter varies enormously depending on the sector in which the company is positioned.Thanks to new technologies, companies for prospecting use inbound marketing techniques . The objective for them is to increase their notoriety at the same time as their turnover. To do this, they themselves go in search of new customers by using acquisition techniques . Therefore, we can conclude that BTOC lead generation is aimed at companies that place the customer at the center of their marketing strategy .
The definition of buyer persona
What are the steps prior to lead generation in BTOC? As mentioned above, to acquire new customers , it is imperative to use new techniques of commercial prospecting . To this end, digital channels make it possible to achieve this, but for this it is necessary to observe certain necessary steps. Here are the main steps taken by a company to find new customers :
Unlike traditional marketing , the BtoC marketing requires that companies have a typical profile of their clientele . Still called the buyer persona , it allows you to set up precise communication and offers. In other words, the marketing persona is considered to be the ideal client profile that a structure can hope for. Thus, the marketing professional must be able to establish a record of the latter based on current customer data.
Additionally, keep in mind that demographics are important in a BTOC marketing strategy. The fundamental reason is that the prospecting customer is the end consumer. However, the information will need to be supplemented by others such as interests, ambitions, passions, etc.
Choose the best communication channel Once the marketing persona is established, the company must be able to identify the right communication channels . This is imperative to ensure that the latter gains notoriety . For this, the agency that it employs must be based on the criteria specific to the profiles identified.
So, compared to age for example, some social platforms will have more impact than others. A company whose core business is lead generation will therefore be able to choose the best channel.