Do you want to start internationalizing your business but don’t know where to start your digital strategy? One of the most important aspects, and one of the first that you should take into account, is SEO.In this post I will tell you what aspects you should not forget in the international SEO of your brand to start your journey in other countries on the right foot. video cam Video version of this post play_circle_outline WATCH VIDEO list_altIndex of contents What is international SEO? Develop an international SEO strategy step by step Plugins for WordPress What is international SEO? As you probably already know, SEO or search engine optimization is a set of techniques that serve to improve the visibility of a website in the organic results of internet search engines. This is key, as the results that are closer to the top of the results index receive many more visits.Types of SEO There are different types of SEO. I present them below. Local SEO It would refer to optimizing your website to position it locally, that is, in your city. A good example would be a restaurant, let’s say, in Barcelona. It makes sense for it to rank high in local search results for Barcelona and surroundings, but not for Seville, Madrid or any other city. National SEO In this case we would be talking about optimizing your website so that it is well positioned in your country. This could be the case of a franchise that is distributed throughout Spain or an online store that only makes national shipments. International SEO International SEO, which we are going to focus on today, is aimed at optimizing your website to attract traffic not only from your city, state or country, but for different countries and languages.Creating an international SEO strategy is key if you are thinking of internationalizing your Aged Direct Mail Leads ; a process that will help you increase your competitiveness, consolidate your product or brand, grow and achieve economies of scale and, therefore, lower costs. Do you like what you are reading? Subscribe to the blog! EMAIL * your email I have read and accept the Privacy and Cookies Policy . Develop an international SEO strategy step by step There are certain key aspects that you must take into account if you want to implement an SEO strategy internationally:Study of the public we want to address. Study of the competition. Selection of the content that you are going to use through a search for keywords or keywords.1. Study of the public we want to address This step is very important: you must understand well what users are like in the different countries that interest you. Some points that you must define very well are:What search engines do they use: although it is true that Google is the search engine par excellence, there are countries where other search engines have more weight.What is their level of access to the internet: it is convenient to know if they have any limitation of access to the network. What devices do they use to access the internet: mobile, computer, tablets …Language: how they speak, what terms they use … 2. Study of the competition It may seem obvious, but it is very important to know your competition at an organic level in the different countries in which you want to position yourself .
Analyze what content works and how they do it to help you in the previous point of knowing the audience of the country in question. This will help you evaluate how you can improve that content to get a better ranking.New call-to-action 3. Selection of the content that you are going to use through a search for keywords or keywords To determine what content you are going to create, you must do a keyword search . In local or national SEO, it was enough to search for keywords for your region or country. But now, for your international SEO strategy, you should do it for the different countries that interest you.Keep in mind that a word highly sought after in Spain does not have to be in France , or perhaps it will be, but translated in a different way. We recommend this article to know how to do a keyword search properly.4. Content adaptation As we have commented, the population of different countries experiences different realities, which means that they also have different needs or interests, and this is reflected in the topics that they consult in search engines . That is why there will be keywords that are highly searched in one country, but little in another. However, there will be keywords that are popular in more than one country. In these cases it is very important not to automatically translate the content , a mistake that many businesses make and that causes the quality of the content to decrease enormously. For example, although Spanish is spoken in Spain and Latin America, the same words or expressions are not used. That is why it is recommended to localize the contents, that is, adapt them to the audience in each country. 5. Web structure Going further into the technical part, the web structure is a very important point. Surely you are wondering ” do I have to create a new website for each country? ” Or “Is it better to do it in a subdomain ?”. Well, I tell you the possibilities you have: Different domains When I talk about different domains, I mean creating domain.es, domain.uk, domain.cl, etc. In this case we want separate sites, that is, each domain is indexed independently.It is true that it is easier to implement, but the website will start with authority 0 in a new country, since the link juice and the authority of the main domain will not be shared. Therefore, this strategy involves multiplying your efforts for each domain you have at the SEO level. An example would be that of TripAdvisor: Subdomains In this case you would choose subdomains such as es.domain.com, en.domain.com, cl.domain.com, etc. In this strategy, there would be a main domain and a subdomain for each country , although at the SEO level it also means multiplying efforts for each subdomain (it would be an intermediate option between domains and subdirectories). An example would be the WordPress website: In this case , the link juice and the authority of the main domain will be distributed, so when entering a new country it would not start from 0 and we would not have to multiply our efforts at the SEO level. Anyway, we also have to comment that this strategy is more difficult to manage and the loading time is slower if a good job is not done. An example would be Apple’s:In conclusion, I recommend you directly rule out the first option. As for the other two, you can choose the one that best suits what you need : if you want to sacrifice a bit of SEO in exchange for having more mobility and versatility, you can choose the subdomains. If, on the other hand, you have the necessary resources and want better SEO, I encourage you to implement a subdirectory strategy.New Call-to-action 6.
Hosting One of the SEO factors to position is the loading speed, so it is very important that your website loads quickly in all countries:If you have opted for a different domain strategy, I recommend hiring a hosting service with servers located in the different countries you are targeting.If you have chosen subdomains or subdirectories, the hosting has to be the same for all countries, but you can use the Content Delivery Forex Email List or CDN . These are servers located all over the world and in which there is a copy of your website. In this way, depending on the country in which the user is located, a different copy of the web will be offered, so the loading speed will be higher and that will benefit you at the SEO level.7. Google Search Console Search Console is a very useful Google tool with information about your website in terms of language and country . You can get this in Old Tools and Reports – International Segmentation:Search Console 8. Hreflang tag This tag is super important to tell Google that we have different URLs with the same content but translated or segmented for users from different countries. We will use it whether the content is fully translated or if there are only variations, or if what changes is only the template, the menu and the footer. Here’s how to implement it: If you have a website translated into different languages, you will have to add the following tag in each of the versions:To generate this code I recommend the Sistrix tool , and to check if you have the label well implemented, the Technicalseo tool may also be useful . 9. Link building In order to be relevant in the countries we are targeting, it is very important to do a link building strategy : obtain quality links from the countries or languages in which we want to position. If you want to know more about link building, we recommend you read this post. 10. Social networks The last aspect to take into account is that we must also adapt the strategy of our social networks: use the networks used in the country in question, adapt the language, offer what interests the public in each country…Plugins for WordPress If you use WordPress, I recommend 2 very useful plugins for your international SEO strategy:WPML : although it is more expensive, it is the multilingual WordPress plugin par excellence and the most complete . Polylang : it is simpler than WPML but also cheaper and has a free version.This article is very useful if you want to get into the differences between these two plugins.In conclusion, I will tell you that implementing an international SEO strategy is very beneficial and will allow you to position your brand organically in those countries that interest you, which translates into more potential customers.In any case, you must bear in mind that implementing it well is very necessary, so my advice is that you follow the steps that I have told you and, if you have any questions, you can leave a comment, I will gladly help you!