Content has been king (and even ROI for Return On Investment , in English) since the web has been around. Today we call Content Marketing something very old in fact: the fact of implementing a strategy based on the quality of the content posted by a website. Here are some figures in this infographic to better understand what it is …
Our Friday infographic is Bolivia Email List today by the Panda SEO site and offers you a better understanding – through a number of figures and statistics – what a Content Marketing strategy is, or simply the fact of set up visibility and notoriety based on the quality of the content posted by your company or organization on its favorite subjects. In short, “Content is King” as we have been saying since the Web has existed! (click on the image for a larger version. With the arrival of Google Home a few months ago , voice searches are booming . The latest figures released in May 2016 showed that 20% of mobile searches were by voice . This phenomenon, which was already enormous at the time, must be at least 30% today or even more. With the democratization of virtual assistants and the gradual improvement of artificial intelligence, there is no doubt that voice search will become more and more important. So, how can you optimize your SEO from this perspective? Here is what you need to know on the subject.
What is the recipe for Basque chicken?
When people do voice searches with or without an assistant like Google Home or Amazon Echo, most of the time the searches materialize as a question:
The research is done in the form of a dialogue and in most cases in the form of a question. Who ? When ? How? ‘Or’ What ? What ? Why?… FAQs are making a resounding comeback in SEO. Direct your editorial strategy towards content that answers Internet users’ questions. TIP 2: IMPLEMENT MICRO-DATA ON YOUR SITE Microdata are used to display additional information in Google results. These micro-data will also be used in the results of voice searches. From one field of activity to another, micro-data may vary.
For e-merchants, information relating to products can thus be indicated. An example in video: For the places, we can include, name, address, dates of upcoming events… Take a look at this article at Miss SEO Girl: The advantages and impact of Microdata for SEO!
Study what is possible in your theme and implement. The markup is pretty straightforward. You can find information on this subject in Google’s help pages here and there and use their structured data test tool to verify that the tags are well integrated.
An example, taken from consollection.com showing the publisher of a video game using structured tags: Did you know that 80% of Google Home responses come from featured snippets? ( Source ) It is therefore essential to master this SEO technique. The Google Knowledge Graph allows the engine to respond to the Internet user directly from their results by displaying “featured snippets”
This is where it gets a little technical – and a little weird.
An example from an Abondance article on the subject that you can read here. The Internet user writes a question, the answer is displayed directly in the results, without even having to click on the site in question (here Wikipedia).
Google Home will also use this type of result to make appropriate responses to voice requests. SEO optimization techniques for featured snippets will therefore also be useful for positioning on Google Home.
Moz did an interesting test that shows how a snippet is interpreted on Google Home:
The natural results give this:In this example, we can clearly see that the source (According to Universe Today) is cited at the start of the Google Home response, then the assistant reads the text of the snippet. The site has done lots of such tests, I advise you to read their article which allows you to understand how Google Home works .
Bitcoins are “excavated”, following a predefined algorithm. They are found in lots of 25 units, and reward the efforts of calculation aimed at finding the solution to what is very similar to a random mathematical problem.
The role of the algorithm is to ensure that the progress of the bitcoin stock is slower and slower, halving the reward every four years. Thus, at the beginning of 2017, the reward fell to 12.5 units. At the same time, the level of difficulty of the math problems to be solved increases over time, causing the rewards to become more distant.
The algorithm was designed so that bitcoin behaves exactly like a scarce commodity whose exploitation offers diminishing marginal returns. A bit like gold or oil, for example (easy and cheap to find at first, then more and more difficult and expensive).