Whether you have just finished your studies or if you are a marketer who wants to expand knowledge, taking an inbound marketing course is a very good option to grow in your professional career.In this post we are going to give you some clues about why you should bet on inbound marketing training and what options you have in the market , in addition to giving you a discount for one of our online courses. If you are thinking of taking the leap, what comes next interests you! list_altIndex of contents 8 reasons to study an inbound marketing course What inbound marketing course to choose? 8 reasons to study an inbound marketing course Inbound Buy Weight Loss Leads is a methodology that is under permanent review to adapt in the best possible way to the tastes and needs of the buyer persona. If you have heard a lot about this technique but still have doubts about what it is, we are going to summarize it briefly. The Inbound marketing is a discipline that focuses on accompanying user throughout their buying cycle, in other words, is contacted with the anonymous user from the first time he has shown interest in some of your solutions and you are going to accompany with sending educational material throughout all phases until you become a customer.Talking about inbound marketing is to be clear that you are going to have to familiarize yourself with terms such as funnel, sales funnel, lead nurturing , lead scoring and automation, since all this terminology is what makes it possible for inbound marketing to exist as such. In addition to knowing all this terminology, you have to know that by specializing in this branch you will also do so in all those that are related to the activity: SEO, SEM, social media, email marketing, analytics and, of course, content marketing. As you can see, a very broad discipline that thrives on the benefits of a large number of marketing actions. And it is that we are clear that inbound marketing is only going to bring you joy, but if you need us to convince you, here are 8 reasons that will surely succeed:Inbound marketing is not only marketing : traditional marketing has always been based on interruption (whether advertising or otherwise) to try to sell the product to its target audience, or even by shooting audiences very different from its target audience. .Inbound marketing is about your audience finding you, and doing it because you offer quality content that is really useful to solve their problems.It covers a very broad professional field : inbound marketing will provide you with very different skills, whether in the field of online marketing, writing, email marketing, analytics or automation tools, among others.Inbound marketing makes your creativity grow : although this field has a very large field of process automation and rational and precise searches for keywords, it also has a journey in the field of creativity.
You should try to create different content from the competition or even viral to give more visibility to your strategy. You will also have to think of creative ways to disseminate this content, reach your buyer persona and accompany them throughout their purchase process.You will improve your analytical capacity : analytics is undoubtedly one of the strong points of inbound marketing, and that is that finding keywords (along with their number of monthly searches and their level of difficulty) or creating statistics of the results will put your mind to the test and Above all, it will make you grow in this area so useful in the day-to-day life of any marketer.You will learn about the management of a comprehensive project : leading an inbound marketing project means that you will be able to lead all the areas it covers, such as management with the client, with collaborators (editors, designers …), the technical management of the blog or of content, analytics, reporting, meetings, etc. All this will make you grow as a professional and improve your skills. Much employment moves around inbound marketing : the growing implementation of inbound marketing in companies and agencies means that more and more professionals specialized in this field are required or in some specific tasks that are included in this methodology (marketing automation, attraction of traffic…). Its differentiating point will make you stand out from the competition : based on what was commented in the previous point, having this training will differentiate you from the rest of the professionals in the sector because you are specifically trained in what they are asking for.You will have more possibilities to grow internationally : although in Spain it is already becoming popular, inbound marketing has a strong presence in Europe and especially in the United States, so the possibilities of growth and movement to other places are high.All this terminology and techniques can only be learned and controlled through study and practice and, for this, nothing better than taking an inbound marketing course.But before entering the subject you should know that an inbound marketing course is not only for recent graduates, but if you have already been dedicating yourself to marketing or digital marketing for years and want to renew yourself, this is your discipline.What inbound marketing course to choose?The inbound marketing is increasingly present in the strategies of agencies and companies, so they appear new options when formed in this sector. In addition, as we mentioned at the beginning of the post, it is a very changing technique, so you always have to be in constant training so as not to be left behind.Here we are going to discuss some online alternatives that you can find in the market to learn inbound marketing, both paid and free .Inbound Leaders: Madrid, Barcelona and online Inbound Leaders is an event with specialized content on inbound and marketing trends for industry leaders. You will find all the information of the event in this link .This event is made up of a series of conferences, by the best experts in digital marketing and inbound marketing, in which all parts of a marketing funnel are worked on. Since 2011, this event has become one of the benchmark events in the sector, as it welcomes great marketing professionals who attend, not only as speakers, but also as listeners. This makes this event an excellent networking platform where you will be constantly learning about the latest developments in the sector, as well as its good practices. Data to take into account Inbound Leaders takes place year after year in both Madrid and Barcelona. The annual dates are announced with considerable margin on the website, as well as the prices for each of the types of passes and the promotions or discounts in force for each year. In addition to the physical assistance in these two cities, it is possible to follow the presentations in streaming, thus becoming a very practical resource to follow the news without having to travel to one of the two cities. What can I expect from the event? Active marketing professionals sharing their experiences. Powerful networking network that can help you expand your network of contacts thanks to the breaks scheduled in the agenda. Presentations with users from other parts of the world, thus achieving a more global vision. Ideal time to brainstorm and get new ideas to apply directly to your business or your agency. Access to a workshop in small groups to analyze a real case and put the acquired knowledge into practice. New call-to-action InboundCycle online inbound marketing course in Spanish – Get your discount! With the inbound marketing course in Spanish you will learn what inbound marketing is and how to implement it in your strategy step by step .It consists of 10 modules, and in each of them you will have several content videos from a person from the management team or InboundCycle inbound marketing specialist , as well as various resources such as templates and guides to put it into practice as soon as possible.This course has the quality seal of InboundCycle , the first inbound marketing agency in Spain and TOP 10 in the world .
Course data This course is made up of 55 video classes that you can watch whenever you want. The total duration of the course amounts to about 10 hours, taking into account the theory, as well as the knowledge test and the review of additional resources. Once you acquire the course, you will have indefinite access to it, so that your training pace is the most suitable for you. Get a discount for the online Inbound Marketing course in Spanish with the code BLOGCIM20 .What can you expect from this course? Know the complete methodology of inbound marketing.Know what a buyer person is and how to define it. Do keyword research in order to plan a content strategy. Create a blog optimized for SEO. Familiarization with terms with lead nurturing, lead scoring and how to use them correctly. Learn strategies to attract and retain leads. pply online inbound advertising to maximize the result of your inbound project.Know how to analyze the results obtained in order to improve them.Introduction to inbound sales and account based marketing.In short, after this course you can expect to know how to implement an inbound marketing strategy from start to finish for your projects. Horizontal CTA – Online inbound Forex Email List course Online specialized course in inbound marketing – ESIC For its part, ESIC also offers an online course specialized in inbound marketing .Through 12 lessons taught by different professionals in the sector , among which is also part of the InboundCycle team , you will learn everything you need about managing an inbound marketing project , the best way to position your content, attract users and leads from different traffic sources (such as social networks) and analyze the results obtained.Course data As we have mentioned, this course is online and consists of 12 lessons taught by professionals in the marketing sector. The approximate time of the course is about 3 months and requires a full immersion on the part of the student to be able to delve into the contents and make them part of the DNA of their project. What can I expect from the course? This online course is characterized by going beyond the basic terminology. With the knowledge acquired, you will be able to perfectly mesh an inbound marketing strategy in each of its phases. Click here for more information .Postgraduate in Inbound Marketing & Branded Content – IEBS IEBS , Business School of Innovation and Entrepreneurs, offers online one of the first postgraduate courses in Spain on inbound marketing and branded content . In addition, it has InboundCycle in the academic direction, so many of the teachers are part of our team.At the end of this postgraduate degree you will be able to carry out an inbound marketing strategy from all its points of view , analyze the purchase cycles, objectives and KPIs, and understand the online behavior of your users. With all this, you will be able to capture their attention so that they visit your website and become records and potential clients through a content and automation strategy.how to learn inbound marketing Course data The course consists of: 8 practical cases What should I expect from the course? Thanks to this course you will be able to analyze your environment and see the challenges you must face in order to make a marketing strategy successful. This acquired analytical skills will be the key to forming new strategies based on inbound marketing that will help you get closer to your buyer persona. On the other hand, the course explains what KPIs are, so you will know how to formulate them. Finally, HubSpot, one of the most used marketing tools for inbound marketing, is explained in depth. Do you know other options to study an inbound marketing course ? I will be delighted to meet you! Can you tell me in the comments section?