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HubSpot Starter vs HubSpot PRO: which plan should I buy?

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HubSpot Starter vs HubSpot PRO: which plan should I buy?

HubSpot is without a doubt the most comprehensive marketing automation tool out there today. Practically all inbound Luxembourg Phone Number List actions can be done with it: ultra-personalized segmentation of the database, lead nurturing from countless options, A / B tests with multiple variants, truly advanced analysis and reporting …

Despite having so many functionalities, we believe that the best of all is that HubSpot is accessible to everyone , since the tool has free, basic and more complete plans according to the type of company and the available budget.

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You don’t know which is the most suitable plan for your business and you don’t know how to discover it either? Well, you should not worry, because then we clarify all your doubts. Join us!

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list_altIndex of contents
How to choose the best HubSpot plan for your business
How does my decision affect the different HubSpot modules?
Free, Starter, PRO or Enterprise. What plan should I choose?
How to choose the best HubSpot plan for your business
To choose which HubSpot license is the most appropriate for your business, you should ask yourself questions such as:

With this license, will I be able to implement the proposed marketing strategies?
Will this license help me to meet my goals?
Do I have the capacity in my team to manage HubSpot?
Do I have enough budget to make this investment?
Before you start thinking about it, you should know that the current licenses are the Free (or free), the Starter (or basic), the Pro (or Professional) and the Enterprise , which is the most complete of all. To choose the most suitable license for your company, we advise you to take into account all these aspects.

1. Analyze the needs of your company
If you want to implement Forex Email List automation campaigns or perform A / B tests to draw conclusions and you expect to have many contacts, then you should choose the Pro license . If, on the contrary, you are not going to need these functions or you are starting in the world of inbound marketing, then opt for the Starter version or even the Free version.

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2. Take your budget into account
If you have a limited budget, it may make sense to start with a more basic or even free license , take advantage of it, and expand it as time passes and the level of sophistication of your inbound actions evolves.

You can also take another strategy, seeing this as an investment and not as an expense. The PRO license can help you grow faster and generate more profits, so you should evaluate if making this investment can help the development of your business.

4. What can you do with HubSpot Starter?
The HubSpot starter license is ideal for small businesses that are just entering the digital marketing or inbound marketing ecosystem and have little experience with automation tools and methodology.

Also, if you have few contacts in your database and you have no need to automate your communications with them, then Marketing Starte r can be a good package.

5. What can be done with HubSpot Pro?
The HubSpot Pro license is aimed at more experienced marketing professionals and teams and strategies with higher levels of sophistication.

Professionals with knowledge of inbound marketing, with quality leads and potential clients who want to run automated campaigns and scale them can benefit greatly from the Pro plan. In addition, the Pro plan offers a wide variety of A / B and multitest tests that can be very useful to test the operation of your campaigns.

In short, as their names indicate, the Starter plan is to start in the world of inbound marketing and the PRO plan, to grow and improve. So that you can clearly see the differences between one and the other, we leave you a comparative table.

HubSpot Starter vs HubSpot PRO

How does my decision affect the different HubSpot modules?
As you may already know, HubSpot is divided into different modules. Well, all the plans give access to these modules, the difference will be found in the functionalities of each one of them. The only way to access more features is by paying for higher plans, so you will have to carefully review what each type of license includes and what does not include. Let’s see it.

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Marketing Hub
This Hub will help you create attractive content , make it available to the right users, and convert visits into records in your database, records into potential customers, and potential customers into end customers. This is the list of features to which you can access both PRO as Starter: .

Landing pages (this plan does not include A / B test)
Ad management
Live chats
Conversational bots
Forms (although they will not be Smart nor may they have dependent fields)
Information on user behavior on the web
Segmentation lists
Email tracking
Sending emails (not automations)
Reports and analysis dashboards
Phone support
Blog optimization and SEO metrics
SEO and content marketing strategies
Synchronization with your social networks
Subdomain connectivity
Although we can access many functions, most of the above features have certain limitations. Make sure to check beforehand what the limitations are regarding the PRO license. Now let’s see what you can do with PRO and not with Starter:

Marketing Automation : it is the big difference between the Starter plan and the Pro Plan . Marketing automations allow us to carry out complex processes more efficiently, obtaining more and better results and with significant time and cost savings. Thanks to marketing automation, the right email and content is delivered to the right user at the right time and in the right contexts.
If you want to implement it , you must opt ​​for the Pro license, as it is not available in the Starter plan. With Pro you can build buyer journeys and automate many different actions. This includes actions like team notifications, emailing, data management, and more.

HubSpot Starter vs HubSpot PRO

Synchronization with Salesforce: in HubSpot Pro you can two-way sync content, companies, deals and much more between your HubSpot account and your Salesforce account.
Smart Content : you can customize the content of your emails and your website based on much broader segmentations and attributes for users.
A / B test: You can A / B test emails and landing pages to find the most effective variations in copies and layout so you know which one works best.
HubSpot Starter vs HubSpot PRO

Video Hosting and Management: In HubSpot Pro you can host and manage archived videos within your HubSpot account.
Therefore, if your company wants to carry out more sophisticated inbound marketing actions with an emphasis on marketing automation and you want to attract more visitors and qualified registrations , you will have to hire the Pro plan .

Sales Hub
The plan you need for the Sales Hub module will largely depend on the size and needs of your sales team. The bigger it is, the more features you will need and the more likely you are to need a Pro plan or even an Enterprise plan.

On the one hand, the Starter plan was created with a small sales team in mind to increase its efficiency by automating several of its tasks. The Starter plan includes :

Integration : share data with existing systems, including Gmail, Outlook, and G Suite.
Contact management: the essence of CRM.
Email scheduling
Tasks : great for staying organized.
Messages : live chat with your prospects.
Sequences : semi-automated emails for your deals
Prospects : allows you to see who is visiting your sites.
Support: telephone and email.
HubSpot Starter vs HubSpot PRO

On the other hand, larger companies and sales teams will benefit more from a HubSpot Sales Pro license.

This license will allow you to use HubSpot as a complete sales tool. You can keep your teams organized, control their calendars through the platform and get access to very solid reports and reports to keep track of the productivity and success of your employees.

HubSpot Sales Pro offers much more advanced lead nurturing, lead management, and analysis of your prospects so you can close more sales faster and more effectively.

Calls : you can call your prospects from the contact card, which is very useful to register them. In addition, you can record them and share them with the rest of your colleagues to get feedback.
Meetings : Links that are synced with the Google or Office 365 calendar, so potential customers can always see your most up-to-date availability. With this functionality you will save hours of time in unnecessary emails.
HubSpot Starter vs HubSpot PRO

Templates : you can build a shared compilation of templates that will save you a lot of time and centralize effort.
HubSpot Starter vs HubSpot PRO

Documents : allows you to keep all your documents and sales content in one space.
HubSpot Starter vs HubSpot PRO documents

Automation of sales : improve efficiency and accuracy by automating tasks.
In conclusion, the difference between Sales Hub plans lies mainly in the fact that the Pro license will allow you to automate practically all your tasks as a salesperson and you will be able to spend much more time talking to prospects and selling them. In addition, the level of automation with prospects is much higher, so you will be able to close more sales more quickly.

Therefore, the Sales Hub Pro is an ideal plan for medium and large sales teams, who spend a lot of time on repetitive tasks and need to optimize their time to be able to sell more and better. The most basic versions of the Sales Hub are only for those small teams that are just starting out and have few prospects to nurture.

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Finally, let’s take a look at HubSpot’s CMS (Content Management System) module. You should know that there are only the Pro and Enterprise versions of the CMS Hub, there is no free version.


What benefits does the HubSpot CMS have over other free CMSs like Wix or WordPress, among others?

The HubSpot CMS allows us to easily create and manage personalized pages for users and optimized for all devices, always with the focus on maximizing the results of logging.

This CMS allows you to have much more independence when generating content pages, which is very positive, since not all companies have developers, programmers or design experts. These are some of the features it includes:

Recommendations and SEO optimization. You will have centralized information to improve your website and optimize it at SEO level to appear in the top positions of search engines.
Custom development of pages with default templates.
Drag-and-drop editor. Create pages without editing code, so you can do without developers.
Adaptive testing. 5 variants of the same page can be made and HubSpot will be in charge of monitoring and choosing the one with the best performance.
Creation and testing of content in multiple languages. You can have different domains in several languages ​​and optimize them based on international SEO.
Contact attribution reports . Analyze the impact on the entire web to know which content and campaigns attract the most results.
With the Enterprise plan , you can also create web apps.
If you don’t have an IT team or web development professionals on your team and you want to be able to easily create content on pages that maximize visitor conversions, hiring the HubSpot CMS may be a very good option for you.

Free, Starter, PRO or Enterprise. What plan should I choose?
As you may have seen, HubSpot is a world unto itself and offers an infinite number of functionalities and plans practically tailored to each company.

Before deciding on one plan or another, we recommend that you think about your needs in the short, medium and long term . Also take into account who is going to use the tool and what game you are going to get. And finally, take into account the budget you have available for it.

If your company has an advanced marketing team and you want to implement scalable inbound marketing campaigns with sophisticated analytics and reports and you have a large database, then it makes sense to invest in the Pro plan.
If, on the other hand, you are still taking your first steps, the Starter or Free plan may be enough.
If you are a large company that needs everything, then go for the Enterprise plan.
Have you had any questions that you want to solve? I read you in the comment section!

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