24/7 Customer Support


How to position in Google in 2021?

Forex Email Lists Provide email database, email marketing databases, business email list, a Consumer email database, direct SMS marketing lead, telemarketing leads. However, Forex email list each and every Sales lead are double verified business email lead from worldwide countries. We have 300 B2B contact information and 400 million b2c contact information. Moreover, each and every business and consumer email database are opt-in and permission-based. We always provide you off-spam active lead because spam lead is west your time and money. 

Forex Email List also believed in 100% client satisfaction. Nowadays Forex Email List is one of the trustable sales lead providers. However, we have the newly updated opt-in business mailing lists for your marketing camping. You Can get here your targeted b2b and b2c email database with accurate contact information. We also have the decision-makers’ b2b data from your email marketing camping. We provide you b2b mailing list for your lead generation content marketing.

How to position in Google in 2021?

If you are reading this article, you probably have a business with a website that you need to rank better in Google . But, as you may already know, the trends awarded by the search engine change frequently, so it is important to be up to date and know the keys to position in Google in 2021.

However, before delving into it, I am going to talk a little about where we come from to better understand where we are going . How has organic traffic developed in recent years? What changes has Sri-Lanka Phone Number List undergone in its results page and its algorithm? What opportunities does this offer us?

videocamVideo version of this post

list_altIndex of contents
Organic traffic in recent years
Why has organic CTR dropped so much?
What opportunities does the current situation offer us when it comes to positioning in Google in 2021?
Organic traffic in recent years
It is no secret that Google has absolute control over the use of search engines on the internet. The sum of Google, Google Images and Google Maps has nothing more and nothing less than 92.3% of the market share of searches in networks, globally.

Sri-Lanka Phone Number List

What happens on social media with organic traffic? On Facebook, for example, 10 years ago the reach of organic CTR was very good , it was over 26%. Currently, we find that the reach percentage is below 0.30% . These data show that it is less and less costly to publish organically on networks.

But … how has organic traffic evolved in Google searches ? In recent years, organic traffic on desktop has been quite stable, but it is worth highlighting the significant drop that it has suffered on mobile phones.

On mobile , the situation is quite unusual: in just two years, organic CTR has decreased by 30% , “no click” searches have increased by 20% and paid traffic has doubled .

Do you like what you are reading? Subscribe to the blog!
your email
I have read and accept the Privacy and Cookies Policy .
Why has organic CTR dropped so much?
If you want to go deep into the cause of this drop in organic traffic , I recommend reading some of the articles on our blog. We can divide this change into two main reasons :

1. Changes in the results page (SERP)
At first glance, it is very easy to identify the main reason for this drop in organic CTR on the search results page:

how to position google 2021 serps changes

In this image you can check the evolution of the appearance of Google Ads from 2007 to 2017 . Currently, the only thing that differentiates an organic result from a paid one is a subtle “Ad” in front of the non-organic link .

When analyzing this change in trend, another important element must be taken into account: features snippets .

The appearance of this format, a few lines with short answers to direct questions after a Google search, has favored the increase in “no click” searches.

New Call-to-action
If your page develops featured snippets, it is very likely that you will lose traffic , but you will undoubtedly gain visibility , since the general trend (especially on mobile) is not to click if the information sought is already obtained with the features snippets.

Here are some examples of featured snippets . As you can see for yourself, today there are snippets for everything: from definitions, recipes or instructions to even the time or song lyrics.

how to position in google 2021 organic traffic

The union of all these changes in the appearance of the results page has caused:

When it comes to positioning in Google, if you are below the fifth position it is very difficult to receive clicks , both on desktop and mobile.
The big drop in organic and the big rise in paid results , especially on mobile.
2. Changes in the Google algorithm
In the midst of these new trends, it is also essential to reflect on what has changed in Google’s algorithm , which can basically be divided into two terms:

EAT: these acronyms correspond to Expertise, Authoritativeness and Trustworthiness, that is to say: experience, authority and trust . These three concepts are, in short, the keys to success when Google defines your page as quality content.
BERT: This update Google algorithm was conducted in October 2019, and its acronym respond to “Bidirectional Encoder Representations from Transformers” ( representations of bidirectional encoder transformers ). Basically, through artificial intelligence, the search engine aims to better understand user searches to offer better results, giving more importance to search intention than to keywords . If you want to know more about BERT, don’t miss our advanced guide on the subject.
These two updates to the Google algorithm have had a great impact on the “zero click” phenomenon in the SERPs, in combination with the featured snippets discussed above.

What opportunities does the current situation offer us when it comes to positioning in Google in 2021?
The trend that we have analyzed in this article can also mean new opportunities for you when it comes to positioning in Google . Among the most significant, it is worth highlighting:

The big drop in organic CTR will make us work with TOFU keywords that often have no competition in Google Ads in order to obtain a better CTR.
If we work well with featured snippets and structured data, we can be positioned on these pages and achieve greater visibility.
Knowing well the zero click phenomenon will make us lose visits, but being aware that now SEO also goes through zero click visibility.
The BERT update can be very useful to think more about the buyer persona , their user experience and their search intention.
Build audience loyalty through maximum engagement tools , such as high-value communications, newsletter, podcast, video, apps …
All these opportunities will be key when it comes to positioning in Google in 2021 , and those businesses that know how to incorporate these reflections in the design of their strategy for next year will surely obtain great results.

Access the complete guide on how to apply SEO in your online marketing strategy
Google is leading us to a scenario in which it will be necessary to invest more resources in Forex Email List to achieve very similar results . For this reason we must focus on working on content in depth , content that does not give rise to a simple answer.

It is proving that those businesses that apply inbound attraction techniques are usually positioned among the top five results . This automatically means getting more traffic. And if you are better positioned, you accumulate a greater Domain Authority, which, in turn, helps you get better positions.

As you can see, everything is intertwined and provides feedback, but if there is one thing for sure, it is that Google is making things more difficult for those who do not enter into the strategy of quality content. If you feel that your business could grow more with an inbound approach , do not hesitate to contact us!

And if you can think of other ways to position in Google in 2021 that I have not mentioned in the article, I invite you to share them with all readers in the comments section.

Leave a comment

Your email address will not be published.