Any lead generation campaign requires the establishment of a landing page and a form . The latter makes it possible to collect the information sought. The landing page aims to reassure your visitors and encourage them to fill out the form. The development of a form becomes a strategic activity and requires a fine knowledge of the user experience (UX).
In order to put the odds on your side, find below some tips Congo Email List making your forms a success. A lead generation campaign starts off like any web acquisition and marketing campaign. Setting goals is the assurance of measuring the effort required to achieve them. It is also an indicator and an element of motivation for the teams in charge of the campaign. At Agence Alpha , we implement objectives and KPIs that we share in order to measure the returns in terms of ROI and turnover .
Measurable : To be effective, the objective must be measurable . It is an essential function to measure the gap between the production achieved and the target. Ambitious : A goal should be designed to improve your performance and grow your business. Be ambitious. Realistic : the balance of a goal is a prerequisite for success. It should not be too easy or too difficult to achieve, at the risk of demotivating the experts.
Select the information you are looking for
Temporal : an objective must be defined over a period in order to measure the changes between periods. The time limit is also another motivation lever. In order to get your lead generation campaign off to a good start, set SMART objectives in terms of number of prospects, costs, turnover or other KPIs. Do not hesitate to call on our experts who can support you from this phase of reflection.
On the other hand, Internet users generally do not like to fill in a lot of information. It takes them time. When you know that they spend on average just a few minutes on a site. They are also unwilling to pass on personal information. Based on our observations and experience, the more fields a form has, the less likely it will be to be completed.
While first and last name and email addresses are generally accepted, phone numbers and postal addresses are more difficult to obtain. To have them, you will have to put in place lead nutring strategies in order to improve the qualification of your prospects. The nature of the information also depends on the offer you make to your visitors.
To obtain work quotes, the last name, first name, email address and some additional information are required. The visitor in the solicitation process will be ready to transmit the necessary information. In the event that you offer a document to download , such as a white paper or an ebook, only the email address is sufficient. After the first 2 phases of reflection and analysis.
Choose the right location on the site
Several options are available to you. The location is very strategic and uses UX – UI and web merchandising techniques . Think ” mobile-first “. Imagine and visualize your form on a smartphone. The vast majority of Internet users now navigate with a mobile. Adapt the form and the landing page accordingly. It is very important that mobile users can easily read and fill in the form fields.
As well as the hooks for your page. The form validation button and other clickable elements should not be too close together. On mobile, the elements to access a form must be placed at the top of the pages, visible at first glance and easily accessible. However, classic formats should not be forgotten. Depending on your field of activity you will have more desktop visitors (classic computers).
In this case the same rules must be observed. In order for Internet users who will access your landing page to complete the form, it must be placed in the right place. This means that it should be visible as soon as the page is displayed without having to go down.
Then it can be either in the center, on the left or on the right. The alignment will depend on what you add next to the form. These elements are visual illustrations, images or graphics. They are commercial arguments and elements of reassurance to indicate to the visitor that he can trust you in the treatment of his request.