In this video we are going to explain everything you need to know about the most important indicator of digital advertising: ROAS – Return On Advertising Spend , return on advertising investment. The ROAS is a metric digital advertising used to measure and analyze the results you get from your investments. Due to its importance, improving ROAS is a priority task for digital teams.
We will show you how to calculate it, how to evaluate it and, obviously, how to improve it. The objective is that you find ways for your digital marketing actions to deliver good benefits for your India Phone Number List. At the end of the video, we will share with you the trick we use when the ROAS of our clients is not as expected. So, don’t move.
The 4 critical variables to improve ROAS The ROAS has no standard with which you can compare. It is a metric that requires a context for its analysis. And its improvement is achieved when Forex Email List working intensively on four variables associated with digital advertising: (i) the segmentation of advertising , (ii) the design of the advertising piece , (iii) the optimization of the landing page and (iv) ) the fine-tuning of the advertising budget .