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How to do free email marketing with Mailchimp

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How to do free email marketing with Mailchimp

Are you a small company or a startup, and are you thinking of doing some kind of action to help you get closer to your potential client?

Email marketing has been the strategy for attracting customers par excellence for many years . But is it still as effective as ever? If I am a small company, can I assume its investment? How can I do email Canadian CFO Email Lists and marketing automation?

These are just a few questions we ask ourselves when we get down to business. In this post I tell you everything you need to know to run a free email marketing campaign … or almost!

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list_altIndex of contents
Email marketing as a strategy for your business
When do we recommend using Mailchimp?
Mailchimp vs other automation tools
Mailchimp, the most recommended alternative for start-ups
How to create your first campaign with Mailchimp
Email marketing as a strategy for your business
When it comes to integrating all the marketing strategies you are carrying out to improve the ROI of your company, email marketing is the solution. It is an essential tool that acts as a link with other actions, such as organizing an SEO strategy, managing a marketing strategy on social networks or advertising on the Display network.

Canadian CFO Email Lists

All the conversions that the user makes through these channels must go through email automation if what you have in place is an inbound marketing campaign.

Keep in mind that being present in all phases of the customer journey is a necessary requirement to capture records of all levels : cold, warm and hot.

Did you know that currently a large percentage of customers start the buying process on the internet? Even if they do not complete it in this way, it is on the internet where they will begin to know your brand, where they will be able to connect with your brand values ​​and take an interest in your products.

And what happens if you are not present in their inbox, which, in turn, is linked to the most used device so far? Yes, I am talking about mobile, and it is important not to forget that it is the platform where users spend the most time in their day to day. Thanks to the mobile, many more decisions are made than we are aware of.

Also, only a small percentage of users who add products to the shopping cart end up buying. This large percentage of abandoned carts could be reduced if, after a few days, we remind the user that they may be interested in finishing their purchase or, better yet, that now shipping is free, for example.

You have surely heard of automated email Forex Email List campaigns . Having a software that helps us automate all these emails and that, in addition, we can direct each campaign to an audience according to the phase of the purchase process in which it is, is the best! You will stop investing hours and hours in repetitive tasks because a tool will do it for you.

With the development of emailing campaigns, you will be able to get a list of subscribers, gathering users who are really interested in your products and services, who will become an easy target for them to receive your emails and increase the conversion rate with them.

If you are a small business or do not yet have a large budget to develop automated email marketing, we recommend starting with Mailchimp. This tool is perfect to start getting leads and track conversion rates in this way. But beware, because, as with everything that is free, there will come a point where your possibilities to grow will be limited.

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When do we recommend using Mailchimp?
We have good news, because Mailchimp is free! and has more than 20 million users . It is very popular, easy to use and has the most basic functionalities for developing email marketing. Especially if you have never done it before.

I’ll tell you more: Mailchimp is an ideal tool if you want to start emailing campaigns , as it will allow you to adopt a more than acceptable specialization to learn how email marketing works.

Plus, Mailchimp is free up to the first 2,000 subscribers . If you have not yet started emailing campaigns, this figure is more than enough. On the other hand, if your subscribers increase later, as well as your segmentation and tracking needs, you will have to go a step further by combining it with other tools or services that allow you to cover all your automation needs.

Of course, there is also a premium version that fixes these shortcomings. But still, could it be comparable to other automation tools like HubSpot?

Mailchimp vs other automation tools
As you already know, there are several automation tools, among which we find HubSpot , Active Campaign, RD Station, etc.

Which is better?

As always, the answer depends on our goals and needs.

If we compare Mailchimp with HubSpot , we see that HubSpot is the tool with which we can activate, based on certain behaviors and the profile of your contacts, a series of automated actions.

To tell the truth, Hubspot has positioned itself as the best tool par excellence to follow an inbound marketing strategy . Thanks to its workflows solution, you can automate your email marketing campaigns to accompany your leads in each of the phases of the purchase process, so that they progressively advance through the sales funnel.

But HubSpot is much more than an email marketing tool, as it is characterized by its CRM system , which implies being connected with a CMS, as well as with the marketing and sales department and customer service management. Therefore, it involves combining email marketing automation with a series of efforts that help optimize the customer experience throughout the customer journey.

Both tools allow you to develop email marketing campaigns, create subscriber lists and monitor the results. But the level of automation is not comparable.

With HubSpot, unlike Mailchimp, you can:

Combine all the filters you want to segment your lists based on the purchase process the user is in.
Delimit a chronology of all the interactions that the user has had with your brand.
Manage the automation of the lead update process.
Carry out a good lead qualification.
With HubSpot we can do lead nurturing (the individualized sending of emails based on the behavior and profile of the contact) while with Mailchimp this possibility of automation is not possible and we have to do the list segmentation from scratch (in a long process). Keep in mind that these nutrition chains with HubSpot allow us to manage contacts and comprehensive lists, transactional emails, internal notifications and the transfer of contacts between tools, in addition to many other actions.

Instead, Mailchimp users make a “simpler” use, so to speak, to begin connecting with their target audience and, later on, expand the functionality of this tool through various additional integrations or add-ons, which are not always free. .

What about other marketing automation tools?
I show you a brief explanation of three other of the best email marketing software to put you in perspective.

RD Station , also conceived as an email marketing tool for small and medium-sized companies, has become popular in recent years for its automation actions, especially in Latin American markets. With this tool we have a wide variety of possibilities: create highly segmented contact lists, create workflows, qualify contacts by applying lead scoring, monitor user activity, do a quick SEO analysis of the article, etc.
Pardot , an email marketing tool with very interesting automation marketing features. Created by Salesforce for email management very appropriate for B2B businesses, since, among many other things, it has smart form functions. It allows the segmentation of contacts according to the moment in which they are, applying lead nurturing, lead scoring and the application of an ABM strategy. Also aligned with the CRM, it goes one step further in sales and marketing matters.
Active Campaign, with a simple interface, this email marketing software allows full integration with your CRM, offers more advanced automation through a subscriber scoring system (based on their actions and interests), use of personalized lists and more delivery capacity (anti SPAM). For example, it has segmentation and targeting functions through the use of labels or custom fields (these include contact information such as their location or interests), in a simpler way than in Mailchimp. For example, unlike Active Campaign, in Mailchimp you cannot include contacts in different lists to launch the same campaign.
Which marketing automation tool is the right one for your company? Find out with this free guide!
Mailchimp, the most recommended alternative for start-ups
The problem we find ourselves with is that these tools, essential to automate and arrive at the right time and in the right context , do not have an affordable price for small companies or with a low budget for marketing.

For these cases, we have a tool that will allow us to start email marketing. We are talking about Mailchimp, a software with which you can start with your goal, but with which you will not be able to automate personalized emails depending on the content with which the user has interacted before. This is because with Mailchimp you will not be able to segment your database, you will not be able to sort it, nor will it allow you to add criteria to define shipments based on the potential customer.

Is it possible to automate with Mailchimp?
Now we come to the crux of the matter. With Mailchimp we can automate email chains, but not beyond setting two default activation settings: trigger (tagged contact, registration, previous email sent, when a contact joins or leaves a public group, value change in the field audience …) and deadline , to indicate when the email will be sent.

With this tool we find the following types of automation:

Sending emails to your tagged contacts.
Welcome new subscribers.
Respond to subscriber updates (when there is a change in the group options or the value of a contact’s audience field).
And thank the subscribers of the pop-up form.
If you have an ecommerce connected to your Mailchimp account, you also have some automation options to improve the shopping experience. Among them, you can:

Recover abandoned carts.
Track the product once the user purchases one or more products.
Thank new customers who make their first purchase.
Reward the best customers by sending personalized sales announcements or certain coupons.
Recover inactive customers, determining the period in which the subscriber has not purchased (120 days, 240 or one year).
Make order notices to notify about shipments or cancellations.
Resegment site visitors, that is, encourage customers to buy an item they have seen on your website.
But that’s not all, you can also send emails based on the date , that is, according to the date he was added to the list, if you want to congratulate him on his birthday, etc.

Finally, Mailchimp also allows you to make custom automations, depending on the triggers you choose, but keep in mind that it will not be automation as such.

Let me explain: the problem is that these automations do not allow you to have great control over them, as you could have with other mailing software, since it is not possible to create multiple routes. You can schedule email shipments, but not make multiple personalized nutrition chains depending on the phases of the purchase process and the content that your potential customer has previously consumed.

How to create your first campaign with Mailchimp
Before starting an email marketing campaign, we must have subscribers on our website and verify the domain of our email. That is, Mailchimp must verify that the email you use is hosted on a domain to which you have access.

The best way to gain subscribers is by encouraging them to follow premium content, specialized content, or to stay up-to-date with updates. To do this, one idea is to promote through Facebook Ads an article that you know generates web traffic, that is interesting and that stands up to a greater depth, to urge users to subscribe if they want to know the continuation of the article or download the ” premium content ”, inserting a subscription form inside the article.

Sign-up forms with Mailchimp
Create that box in which users leave their data (name and email, mainly) in different parts of your blog.

You can do it by configuring different plugins for your website or with Mailchimp. In one of the lists that you have created, you will only have to click on “Signup forms” and follow the steps that will appear on the platform. Once this is done you can connect your blog or news section with the Mailchimp account.

With all this ready, we can start to create an email and name the campaign. Do you have design and creativity skills? Now is the time for you to put all your skills into setting up and designing the content. You can do it in the “Content” section, by clicking on “Design Email”. Once in there, you will learn in a very intuitive way how to design your emails using a “drag and drop” editor.

Do not forget to add your recipient and better if you add their name, because you will avoid ending up in their spam tray and, in addition, a more personal message will remain.

How to promote the opening percentage?
Follow these tips and wait to increase engagement with your leads.

Sender and subject: two very important elements. While the name involves the humanization of the brand, the subject will be decisive for the user to decide whether or not to read the email. Please note that the subject must not exceed 150 characters.
Make the subject attractive and arouse a “click” in the recipient: make the first thing the user reads before opening the email is striking and try to get him to touch some of his pains. Few will be able to resist a good proposal.
Check your open percentage: have you done A / B tests to see which one has had better results? In the options and monitoring section you can analyze the statistics of your mailing to try to improve little by little.
Customize the templates that Mailchimp offers: as we have commented, the configuration and design play a fundamental role in making your readers like it. Fortunately, in this sense Mailchimp makes it very easy for you, since you can use around 100 templates. Of course, it provides a style adapted to the image of your brand so that it is not noticed that it has been something pre-designed.
On the other hand, don’t forget to insert the CTA buttons that lead directly to your website that interests you. Knowing how to play with these calls to action and when to use them will be an art that you will acquire with practice. You will see how they help you have more control over your target audience and generate more results.

If you want to know more, you can consult the Mailchimp website , where you will find the step by step for creating the campaign. And if you have any questions, feel free to share them with me in the comment section. I will love to read you!

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