Facebook is constantly changing and updating the algorithm that determines how information is consumed by users. Some of these changes are subtle, and only tech savvy people or advertisers like we at Roas Hunter can understand. But occasionally, telephone number database makes big enough changes to the News Feed that they end up having to give the public an explanation.One of the biggest changes for advertisers was in 2018, when Facebook shifted its focus from business content and ads to posts from friends and family. According to the CEO, Mark Zuckerberg, they wanted to “prioritize posts that open real conversations and interactions between people”, and that users “see less public content that belongs to companies, brands and the media.”
With that in mind, it can be easy to blame Facebook and its algorithm if your campaign isn’t working. But if you think about it, an algorithm is simply a set of rules for calculations used by a computer.So instead of blaming your Ads Manager, ask yourself: Am I doing enough to make the algorithm work for me?Probably not. But nothing happens, since here we show you 3 ways in which you can make the most of your marketing strategy on Facebook.
1. Give your audience what they want
Even if you don’t want to hear it, we have to say it. People don’t want to be sold. People want to know why they should buy. More specifically, they want to know why they should buy from you.According to Zuckerberg: “the public content that users see will be carried out with the same standard, it must foster real interactions between people.” If you take this into account, your Facebook marketing strategy will still be relevant.Because if you want to reach users and audiences with the “new rules” of Facebook, you must generate content in which users are interested, want to share, and that is relevant to your product or service, but that in itself adds value to them.
2. Follow the algorithm rules for your strategy
If you want to go far in the world of Facebook, you must play their game. You already know that what Facebook wants is for its users to be engaged, what they call engagement. Therefore, you must create content that educates, inspires and informs your audience so that they want to share, like and comment.Make your intentions clear with your posts. You are not just selling a product or service on Facebook, you are building a community.The days of comments like: “Great!” or “I love it” or “Incredible!” they have already gone down in history. Today, comments are sought that ask questions, tell stories and share opinions.Remember that the Facebook algorithm is not going to adapt to you. You will have to do everything in your power to align your content with what the algorithm prioritizes to teach.
3. Test, review, and retest
An untested Facebook marketing strategy is like hitting the jackpot. Basically, you’re testing different ways to convert your audience without looking at the data of what works and what doesn’t. We recommend setting engagement and conversion metrics for marketing campaigns and tracking the results.You can also generate split tests in the Ads Manager to see which variants of your ads generate the most clicks and conversions, and track engagement with your posts and organic content as well. As your audience values more what you are sharing and selling, these metrics should improve the ROI of your campaigns.