However, to attract qualified traffic to your website, deploying an effective marketing strategy adapted to the structure as well as its objectives is more than necessary. Defining your target audiences is one of them in order to hope for a substantial profitability.
They are the ones who will, in fact, afford the products or Tunisia Email List of the said mark and therefore contribute to its turnover. Several tools, techniques and strategies can help the brand to clearly define its targets and to better adapt its digital strategy accordingly. Some of them are already available on various social media, making their work easier. However, handling them remains a real headache for many. community management agency thus remains the ideal way to ensure satisfactory results.
Defining a social media audience is a more or less difficult task. Tracking tags, for example, are one of the essential tools to better identify the profiles of the customers to target. But first, you must have some ideas in mind of the expected persona.
For a brand already present on a social network, it surely had to start from what it knows, in particular demographic data, to create a typical profile or a persona. Gender, age, place of life, social level… there is no lack of characteristics to define.
Apply Facebook, Google tracking tags
Then, to go further, there is nothing better than knowing the needs, objectives or even the motivations for purchasing this type of person and even the dislikes or difficulties they may encounter. This reflection can be supported by answers obtained by asking questions via forums or in his entourage. Such an approach is crucial to obtain a first indication of prospects likely to be interested. In addition, it allows you to find the social network on which to intervene.
Once you have a typical social network audience profile to target in mind, you shouldn’t think that everything will happen naturally. Indeed, social networks evolve daily as do the needs and expectations of users. Therefore, it is more than essential for a brand to educate themselves on this subject regularly to stay in the race.
Applying tracking tags is recommended to achieve this. This technique makes it possible to know who are those who really appreciate the brand’s activity, its values and its offers. If these individuals are cared for and treated properly, they are likely to become loyal customers. Tracking tags can work on social networks such as Facebook (facebook pixel) and Instagram.
The Facebook pixel in particular is just a piece of code that a brand can place on all the pages of its website. This Facebook agency tool is ideal for following or “tracking” potential customers. This will undoubtedly allow the structure to optimize its Facebook Ads campaigns to generate more conversions.
Track performance on dashboards
Not all potential customers have gone through the brand’s social network. If they did not go through Facebook, the instagram agencyor another social network on which the company is present, some prospects have therefore come across the site through search engines such as Google. Google Analytics is therefore another way to retarget these individuals.
It allows to analyze the visitors of a given website but also those of similar sites. This tool is ideal for finding out how potential customers found the brand’s site and what keywords they typed in their search. Additionally, it provides data related to the number of unique visitors to the site, the average time they spent on it, and their demographics.
The use and operation of Google Analytics, Pixel Facebook and any other similar tool requires a minimum of know-how and practice. Fiddling with codes can already seem confusing to newbies. If you also have to analyze the dozens of detailed reports obtained from these tools, the task can quickly become very difficult. In addition to the loss of time that this can cause, it is easy to make mistakes in the results and their interpretations.
It’s just as easy to miss the most relevant information. However, the goal is to be able to generate traffic on its site and target the right people by working, for example, on content and advertising and in general, by improving its communication strategy. This is why it is recommended to call on experts in the field, in particular those from a community management agency. This not only saves significant time but also ensures convincing results.