Those little awareness about SEO issues tend to believe that the optimization for SEO is a task that should be done once the site is completed. However, an effective referencing consists in integrating all the parameters upstream, from the design (tree structure, ergonomics, web design…) then in the creation of the pages.
Conversely, some people too focused on SEO editorial Ethiopia Email List sometimes forget to look after the appearance. The purpose of this post is to demonstrate how SEO strategy and web design (in the broad sense) must be worked togetherthroughout the production process, thanks to knowledge in these different areas. At Agence Alpha, we approach site creation through an SEO and graphics prism.
Google’s site ranking algorithm takes into account a large number of technical and editorial parameters, but also the degree of Internet users’ interest in the content. Whether for SEO or SEA , Google’s robots are not able to directly assess the aesthetic quality of a site. Although with the development of artificial intelligence, one can imagine that they could one day determine which pages meet the “golden rules” of aesthetics that some have theorized.
For the moment Google does not perform its ranking on criteria directly related to appearance. On the other hand, a link that makes you want to be shared more easily on the web and Internet users will also talk about it more easily. When you want to have a good positioning in search engines , it is therefore essential to take care of the general visual aspect, the layout, the typographic settings, accessibility, navigation, call-to-action as well as all graphic details.
Take care of the formatting
The main thing is to keep the user as long as possible by responding in an interesting way to his needs and to push him to action. It is important to ask the right questions before choosing a design style . What image do you want to give and for what reasons? Which target (s) do you want to reach? Do not hesitate to look for words that evoke your positioning and / or the atmosphere you want to create.
A communications agency is fully qualified for this role. Check their references to choose your agency . Agence Alpha will meet your expectations and help you identify the right lines of communication. For example: chic, whimsical, sober, fun, refined, Zen, dynamic, trendy, classic, corporate, general public…
A good design is not only a design pleasing to the eye, it is also a design consistent with the editorial content and adapted to its target. You need to have a clear idea of your site’s goals. We sometimes read on some SEO tips that we must use as much as possible the area above the waterline (the famous first 600 pixels high) with content for SEO.
The waterline is the visible part of a page without having to scroll, that is to say to move down the page with the mouse. This does not mean that it is necessary to put very dense paragraphs in texts at the top of the page. Keep in mind that the long tail strategy (which consists of aiming for a multitude of long expressions) is not intended to be developed on a single section or a single page.
The navigation path and CTAs
A relatively uncluttered page in its upper part and which contains the targeted keywords in the title, H1 tags and then several times and naturally lower in the body of the page will have all its chances in SEO. The installation of H tags is also important in SEA, where SEO will be an additional help . So, if for aesthetic reasons you prefer to clean the design above the waterline on your home page with a large full screen slider and just a few words or phrases; do it.
Your SEO will not be penalized, as long as the content of the page below the waterline is then sufficiently rich in qualitative content (if possible, a text of more than 500 words). There are many examples of well-rated sites that have a fairly minimalist area above the waterline on the homepage; so don’t get me wrong on this point.
The most important thing is that in this area there is no ambiguity about the theme of the page. The keywords targeted for this page must therefore appear there as a priority. More than half of website visits are made on mobile or tablet, and Google favors those that are perfectly optimized at the responsive level .
Therefore, throughout your integration, remember to verify that your pages appear in the best possible way on all screen sizes. To do this, regularly use the Web Development functions of Google Chrome and Mozilla Firefox browsers to test your site by resizing the window in all resolutions. We are “mobile-first”, where the design is first thought for the mobile.